BORN2GLOBAL

Overview

Headquarters
340 Nonhyeon-ro, Gangnam-gu, Seoul, 06227
Description
Fixing Golf Swings and Squats from the Feet
Salted Venture is the first spin-off startup that began as a Creative Lab project inside Samsung Electronics. Salted Venture launched a crowdfunding campaign this past summer that raised over 300% of its funding goal and have won prestigious 2017 CES Innovation Award in wearable technology category.
Founders
Hyungjin Jacob Cho
Category
Wearables
Twitter
Instragram
Tumblr
Employees
10

Funding ( Total amount $ 590 K )

Amount Nation Date Investors
$ 90 K US 2016-09 Kickstarter
$ 200 K Korea 2016-08 SVIC
$ 300 K US 2015-10 SVIC
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Media

  • reddal
    Foot fetish: New "smart shoes" can tell you what's wrong with your swing Developed over the last two years, the IOFIT Smart Shoes track weight transfer and balance in your golf swing. IOFIT, a creative off-shoot from Samsung, designed the shoes with thin pressure sensors inside the insoles to track how your feet work (or in many cases don’t work) during the swing. Media Link
  • reddal
    Samsung spinoff IOFIT launches smart golf shoes Samsung recently began working with a Creative Lab project for one of their first official spinoff startups. The startup team developed the IOFIT smart golf shoes, a pair of trainers that help golfers improve their games. Media Link
  • reddal
    Samsung spinoff turns to Kickstarter to fund a smart shoe for golfers First announced at Mobile World Congress (MWC) in Barcelona this year, the IOFIT smart shoe is designed to help athletes and coaches access data on an individual’s performance. Media Link
  • reddal
    Iofit smart shoes first look: Fixing golf swings and squats from the feet Salted Venture's idea was selected by the Korean company's C-Lab as an idea with high potential and is based around a posture analysis algorithm the startup been working on for a year. That's the same experimental lab that dreamt up a smart belt, a Gear VR controller and a smart watch strap at CES earlier this year. Media Link
  • reddal
    These smart shoes fixed my awful golf swing in two minutes The Internet of Things has infected another formerly benign product that we use every day: shoes. Iofit, a company that was recently spun out of Samsung's new startup accelerator, is here at Mobile World Congress to show off their soon-to-be-crowdfunded smart fitness sneakers. Media Link
  • reddal
    IOFIT Prototype Demo This is a short demo of our real-working prototype version of IOFIT. It covers some of the key features of our app as well. Media Link
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Products

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Current Team

  • Hyungjin Jacob Cho
    CEO

  • Andrew Kim
    CTO

  • Sehee Lee
    COO

  • Sunggook Kim
    SW Engineer

more

Timeline Activity

  • - 2017, Received Gold Winner Award at ISPO MUNICH 2017.
  • - 2016, Named a CES 2017 Innovation Awards Honoree in the wearable technology category.
more

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