Actual-size character figurines and houses designed via the convergence toy

platform Playhouse and printed out using a 3D printer.


 

Sems Games said on Nov. 7 that it will open its first pop-up store, called “Playhouse,”
in Seoul’s Hongdae area by the end of this year. 

At Playhouse, customers will be able to experience PLAP, a comprehensive and

innovative toy service developed by the company to enable simultaneous offline toy design/assembly and
online games via the Playhouse platform, after which the pop-up store was named.

The toy assembly process involves customers creating a self-developed or

“IP (intellectual property)” character, and printing it out using a 3D printer.
The assembly of IP characters, for example, could involve combining the body of Batman
with the head of Astro Boy.
The company’s objective is to allow customers to experience the joy of creating and
owning a one-of-a-kind toy that has been realized via 3D printing. 

These characters and Sems Games-designed houses can then be incorporated into the online games

to enable customers to create personalized virtual spaces.
Furthermore, all of the characters and houses can be made into physical figures through 3D printing. 

Sems Games CEO Ahn Jeong-hoon said, “The PLAP service will be attractive to not only children,

but single people in their 20s and 30s who enjoy toys as a hobby. If our first store is successful,
we plan to open a second store in Pangyo next year.”

(jshwang@heraldcorp.com)


     


    Actual-size character figurines and houses designed via the convergence toy

    platform Playhouse and printed out using a 3D printer.


     

    Sems Games said on Nov. 7 that it will open its first pop-up store, called “Playhouse,”
    in Seoul’s Hongdae area by the end of this year. 

    At Playhouse, customers will be able to experience PLAP, a comprehensive and

    innovative toy service developed by the company to enable simultaneous offline toy design/assembly and
    online games via the Playhouse platform, after which the pop-up store was named.

    The toy assembly process involves customers creating a self-developed or

    “IP (intellectual property)” character, and printing it out using a 3D printer.
    The assembly of IP characters, for example, could involve combining the body of Batman
    with the head of Astro Boy.
    The company’s objective is to allow customers to experience the joy of creating and
    owning a one-of-a-kind toy that has been realized via 3D printing. 

    These characters and Sems Games-designed houses can then be incorporated into the online games

    to enable customers to create personalized virtual spaces.
    Furthermore, all of the characters and houses can be made into physical figures through 3D printing. 

    Sems Games CEO Ahn Jeong-hoon said, “The PLAP service will be attractive to not only children,

    but single people in their 20s and 30s who enjoy toys as a hobby. If our first store is successful,
    we plan to open a second store in Pangyo next year.”

    (jshwang@heraldcorp.com)


       


      Actual-size character figurines and houses designed via the convergence toy

      platform Playhouse and printed out using a 3D printer.


       

      Sems Games said on Nov. 7 that it will open its first pop-up store, called “Playhouse,”
      in Seoul’s Hongdae area by the end of this year. 

      At Playhouse, customers will be able to experience PLAP, a comprehensive and

      innovative toy service developed by the company to enable simultaneous offline toy design/assembly and
      online games via the Playhouse platform, after which the pop-up store was named.

      The toy assembly process involves customers creating a self-developed or

      “IP (intellectual property)” character, and printing it out using a 3D printer.
      The assembly of IP characters, for example, could involve combining the body of Batman
      with the head of Astro Boy.
      The company’s objective is to allow customers to experience the joy of creating and
      owning a one-of-a-kind toy that has been realized via 3D printing. 

      These characters and Sems Games-designed houses can then be incorporated into the online games

      to enable customers to create personalized virtual spaces.
      Furthermore, all of the characters and houses can be made into physical figures through 3D printing. 

      Sems Games CEO Ahn Jeong-hoon said, “The PLAP service will be attractive to not only children,

      but single people in their 20s and 30s who enjoy toys as a hobby. If our first store is successful,
      we plan to open a second store in Pangyo next year.”

      (jshwang@heraldcorp.com)


         

        Newsletter Sign Up

        By clicking "submit," you agree to receive emails from Bron2Global and accept our web terms of use and privacy and cookie policy*Terms apply.

        Apply now for 2022 Boot-X Batch 2 program! (7/8 ~ 8/15 Mon 24:00 KST)

        X