http://gadgetsandwearables.com/2017/05/11/alex-plus/

 

 

 

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Beat text neck with a personal posture coach! 

Form a lifelong habit of good posture with a simple wearable.

 

 

 

 

 

The healthcare startup NAMU recently launched its real-time posture coach/tracker on Makuake 

(makuake.com), the largest crowdfunding platform in Japan.

 

The K-ICT Born2Global Centre(Born2Global) announced that NAMU, one of its member startups, 

has been ranked as the company with the second-fastest-growing crowdfunding campaign on the 

Makuake platform for ALEX, its forward head posture (FHP, known as “text neck”) coach/tracker

—and within only two days of its launch. 

 

Founded in 2013, Makuake is Japan’s largest crowdfunding platform. Both startups and conglomerates 

use Makuake’s platform to secure funds and carry out marketing activities. 

NAMU plans to use its Makuake campaign as the starting point for its entry into the Japanese market 

as well as to diversify its distributors. 

 

 

In 2016, NAMU achieved more than 140 percent of its original funding goal after only 10 days 

on the U.S.-based crowdfunding platform Kickstarter, successfully securing USD 70,706 

(approx. KRW 82 million). Moreover, the company received high praise for completing the delivery 

of its product to its 1,200 supporters in 53 countries ahead of its original delivery deadline. 

ALEX is currently sold in 11 countries, including the U.S., UK, and Germany, and has earned KRW 

300 million in cumulative revenue so far. 

 

NAMU CEO Jonathan Kim said, “With people’s increased use of smartphones and computers, the 

proportion of cases of forward head posture occurring among young people, ranging from teenagers 

to people their 30s, has increased to 60 percent. Of these, survey results show that 83 percent are 

high school students. With the sudden increase in the incidence of cervical disorders worldwide, 

there is incredible market potential for smart products designed to correct poor posture. Having 

focused on the South Korean and U.S. markets in 2016, we will now turn our attention toward 

expansion into China and the Asian market in 2017, starting with Japan.” 

 

The link to NAMU’s Makuake crowdfunding campaign page is: https://www.makuake.com/project/alex/

 

 

 

 


 

Our member in this article

          

 

Description

ALEX encourages good posture habits.

If you slouch, ALEX will gently vibrate to correct it.

          

 

The healthcare startup NAMU recently launched its real-time posture coach/tracker on Makuake 

(makuake.com), the largest crowdfunding platform in Japan.

 

The K-ICT Born2Global Centre(Born2Global) announced that NAMU, one of its member startups, 

has been ranked as the company with the second-fastest-growing crowdfunding campaign on the 

Makuake platform for ALEX, its forward head posture (FHP, known as “text neck”) coach/tracker

—and within only two days of its launch. 

 

Founded in 2013, Makuake is Japan’s largest crowdfunding platform. Both startups and conglomerates 

use Makuake’s platform to secure funds and carry out marketing activities. 

NAMU plans to use its Makuake campaign as the starting point for its entry into the Japanese market 

as well as to diversify its distributors. 

 

 

In 2016, NAMU achieved more than 140 percent of its original funding goal after only 10 days 

on the U.S.-based crowdfunding platform Kickstarter, successfully securing USD 70,706 

(approx. KRW 82 million). Moreover, the company received high praise for completing the delivery 

of its product to its 1,200 supporters in 53 countries ahead of its original delivery deadline. 

ALEX is currently sold in 11 countries, including the U.S., UK, and Germany, and has earned KRW 

300 million in cumulative revenue so far. 

 

NAMU CEO Jonathan Kim said, “With people’s increased use of smartphones and computers, the 

proportion of cases of forward head posture occurring among young people, ranging from teenagers 

to people their 30s, has increased to 60 percent. Of these, survey results show that 83 percent are 

high school students. With the sudden increase in the incidence of cervical disorders worldwide, 

there is incredible market potential for smart products designed to correct poor posture. Having 

focused on the South Korean and U.S. markets in 2016, we will now turn our attention toward 

expansion into China and the Asian market in 2017, starting with Japan.” 

 

The link to NAMU’s Makuake crowdfunding campaign page is: https://www.makuake.com/project/alex/

 

 

 

 


 

Our member in this article

          

 

Description

ALEX encourages good posture habits.

If you slouch, ALEX will gently vibrate to correct it.

          

 

The healthcare startup NAMU recently launched its real-time posture coach/tracker on Makuake 

(makuake.com), the largest crowdfunding platform in Japan.

 

The K-ICT Born2Global Centre(Born2Global) announced that NAMU, one of its member startups, 

has been ranked as the company with the second-fastest-growing crowdfunding campaign on the 

Makuake platform for ALEX, its forward head posture (FHP, known as “text neck”) coach/tracker

—and within only two days of its launch. 

 

Founded in 2013, Makuake is Japan’s largest crowdfunding platform. Both startups and conglomerates 

use Makuake’s platform to secure funds and carry out marketing activities. 

NAMU plans to use its Makuake campaign as the starting point for its entry into the Japanese market 

as well as to diversify its distributors. 

 

 

In 2016, NAMU achieved more than 140 percent of its original funding goal after only 10 days 

on the U.S.-based crowdfunding platform Kickstarter, successfully securing USD 70,706 

(approx. KRW 82 million). Moreover, the company received high praise for completing the delivery 

of its product to its 1,200 supporters in 53 countries ahead of its original delivery deadline. 

ALEX is currently sold in 11 countries, including the U.S., UK, and Germany, and has earned KRW 

300 million in cumulative revenue so far. 

 

NAMU CEO Jonathan Kim said, “With people’s increased use of smartphones and computers, the 

proportion of cases of forward head posture occurring among young people, ranging from teenagers 

to people their 30s, has increased to 60 percent. Of these, survey results show that 83 percent are 

high school students. With the sudden increase in the incidence of cervical disorders worldwide, 

there is incredible market potential for smart products designed to correct poor posture. Having 

focused on the South Korean and U.S. markets in 2016, we will now turn our attention toward 

expansion into China and the Asian market in 2017, starting with Japan.” 

 

The link to NAMU’s Makuake crowdfunding campaign page is: https://www.makuake.com/project/alex/

 

 

 

 


 

Our member in this article

          

 

Description

ALEX encourages good posture habits.

If you slouch, ALEX will gently vibrate to correct it.

          

 

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