Born2Global Centre’s member startup Arimoa announced on March 10th that the Busan Tourism Organization's character ambassador, Chi Chi Ping Ping, will simultaneously launch services onto three video platforms with the greatest influence in China.


According to Arimoa, “Aichii”, one of the three major Chinese video platforms is a video streaming service operated by Baidu, a No. 1 search portal site in China, where it is pursuing a character licensing contract for “Chi Chi Ping Ping”. “Youku” is a web video platform operated by Alibaba, China's largest e-commerce platform, and is more preferred over CCTV animation channels of China's national broadcasting station. “Tencent” is a video streaming platform, operated by Tencent Group, the largest game and social media company in China. 



Chi Chi Ping Ping is a 3D fantasy adventure TV animation series for children, targeted towards the Chinese and global markets from an early stage. They have signed a contract with a Chinese kindergarten franchise to distribute English textbooks entitled “Chi Chi Ping Ping Kids English” for Chinese kindergarteners, previously recording more than 1 trillion KRW (886 million USD) in annual sales.


An official from Arimoa explained that "Chi Chi Ping Ping's character likeability and marketability are being recognized across China.”


Additionally, Arimoa plans to promote the 'Chi Chi Ping Ping Theme Park', which will be equipped with shopping malls, hotels, resorts, and much more, centering around game parks, character parks, and kids’ cafes on the site of Lijiang City, a tourist city designated as a UNESCO World Heritage Site in China. A free rental contract was signed for 50 years, supplemented by a licensing agreement with China's largest beverage company, Wahaha Group.



The Rural Development Administration develops an IT-based tool that can check on the health of pregnant pigs by monitoring their body movements in real time. (RDA)

By Park Hye-ri and Sohn JiAe

The livestock industry is getting tech savvy.

The Rural Development Administration (RDA) announced on March 26 that it has invented a set of state-of-the-art tools that can identify health problems in pregnant sows with the use of cutting edge IT.

Mother hogs, which play crucial roles in giving birth and breastfeeding when it comes to breeding pigs, are subject to bone or joint problems due to their increased weight. 

To solve such health problems, the RDA’s new device will monitor the movement of both the sow's forelegs and hind legs using ultrasonic waves in real time. 

The RDA hopes that such technology will be systematically introduced across the swine breeding industry, and will help reduce labor costs, improve farm incomes, and raise the quality of livestock produced.

Currently, IT is used widely across the livestock industry, for example, from sorters that automatically measure an animal's weight and determines whether or not to ship the animal, to analysis equipment that can collect and analyze data about fodder and water supplies. There are also high-tech CCTVs and fire detectors. 

“These kinds of IT-powered sensors to monitor biometric data from the sows will be more widely utilized across the industry,” said Yu Dong-jo, a researcher at the RDA Pig Industry Department. “Amid the aging population in many rural areas, this technology will surely cut down on labor force pressures, while increasing productivity.”

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