MR TIME, an Apposter's wearable brand, has successfully launched its four smartwatch faces and two straps created through the collaborative efforts of MR TIME and Ducati, an Italian superbike brand, via Makuake, a crowdfunding platform(https://www.makuake.com/project/ducati_edition_strap/). MR TIME is an official licensor of Ducati. The Makuake campaign will remain open until September 27. Apposter has been an active member company of the Born2Global Centre since 2016.



 

The smartwatch straps are made from cowhide imported from Europe. An easy spring bar system means the straps and watch are easily attachable and removable, without the need for an assisting device. The metal ring holder and buckle, with their eye-catching Ducati logo engraving, are covered with a dual-layer coating so that even those sensitive to metal can wear them safely. The straps are certified by a nationally-accredited systems laboratory. All products are durable and high-quality as they use seraphil thread from Amann, which is used for seat covers in high-end German cars.

 

The smartwatch faces utilize Ducati's brand assets: the user need only enter MR TIME's exclusive smartphone app to simultaneously enjoy the benefits of the strap and digital content.

 

MR TIME is a global platform on which users can create their own smartwatch faces and immediately apply them to their devices via mobile means (the app has amassed a total of 2.5 million downloads thus far). Another advantage of the collaboration is that the smartwatch faces and straps are offered in a special set edition. MR TIME has engaged in multiple collaborations with global brands, having previously worked with Marymond, Astro Boy, Rilakkuma, Keith Haring, and Maison Kitsune.

 

MR TIME will also release products on August 1 that were created with the street fashion brand Acme De La Vie (ADLV). The special limited-edition box includes a smartwatch face, two straps, one bracelet and a griptok. Products are even more appealing because of their hidden inclusion of ADLV's new "donut boy/girl" design.



SMARTGOLF LLC, a member company of the Born2Global Centre, has successfully launched its smart golf system, SMARTGOLF, via Makuake, a crowdfunding platform.

 

SMARTGOLF, which launched on April 13 (https://www.makuake.com/project/smartgolf), achieved 4,300 percent of its original crowdfunding goal in seven days (crowdfunding will remain open until May 27).



 

Golf swings wherever you are, whenever you want

 

SMARTGOLF is a smart golf system comprised of a nine-axis sensor club and a game application that means golf can be enjoyed wherever you are. The lightweight SMARTGOLF practice club and mobile app were designed for high-precision to help improve one's golf skills. The practice club is an AI device equipped with 3D real-time swing-analysis technology. While practicing, the user can visually check his or her swing via the club head's LED light, and accuracy of address and impact through grip vibrations. The shaft's length is optimum for swing practice purposes, allowing the user to secure enough space for impact. Real-time swing realignment/analysis and AI coaching are also available.

 

Individualized AI coaching

 

Besides swing trajectory analysis and the coaching function, SMARTGOLF also displays information on swings and explains the outcomes of all data analyses to propose the most appropriate practice regimen for the user. It also gives accurate analysis of impact space (via the machine learning-based coaching function). The most distinctive feature of SMARTGOLF, which can synchronize impact and create physically-accurate ball trajectories, is a sensation that is as close as possible to actually playing on a green.

Golf software with avatars that make training fun

 

SMARTGOLF is a cutting-edge technology that utilizes avatar swing analysis. The club is linked to an avatar in real time, which replicates each user swing both completely and accurately. Through 3D swing analysis and simulation, the user can regularly take advantage of a multi-faceted analysis of his or her swings. SMARTGOLF LLC has developed over 1,500 coaching regimens in cooperation with pro golfers from the KLPGA, JLPGA, and USGA, and their lesson coaches.

 

Patented technology that is a cut above the rest

 

The SMARTGOLF club was designed to transcend the limitations of swing practice and serve as a well-rounded golf clinic. It is patented in the US and Korea.

 

Guy Thompson, Golf Head of ClubMed said, "SMARTGOLF is an effective solution for those who wish to improve their golf swing through its systematic creation of 'swing muscle memory.' The smart putter's LED and laser are very helpful in attaining the right tempo and balance for the best possible putt. I recommend SMARTGOLF to golfers of all levels."

 

Kim Jong-min, CEO of SMARTGOLF LLC, also said, "Through the use of artificial intelligence, SMARTGOLF allows our customers to improve their golf abilities quickly and easily."

 

The SMARTGOLF club is sold for JPY 15,000, while the set (putter included) is available for JPY 35,000.


 

Architecture IT startup "Archisketch" successfully launched the world's simplest interior design solution on the crowdfunding platform Kickstarter. In less than three hours, Archisketch had reached the full funding goal of US$30,000. Archisketch is continuing crowdfunding at Kickstarter until December 1st.

 


 

Archisketch allows ordinary people to become specialists in 3D interior design and home furnishing.

 

At the core of Archisketch is a technology that captures space using AR and presents in to 3D/VR data. When a user captures the corner of a room, for example, the device automatically converts it to a 3D model. The user can then create various 3D images in real time by choosing and placing furniture, wall paper, and flooring materials according his or her personal tastes. All furniture pieces stored in Archisketch's library have the same specifications and dimensions as those actually sold in stores. The application also links directly to the websites of furniture manufacturers, allowing users to make purchases easily and conveniently.

 

The device begins by connecting to the user's smartphone, after which the AR-enabled device's laser sensor activates, measuring the distance between the user and the walls of the room in which the user stands. It then generates a 3D image of the room.

 

The device saves time and money for people preparing to move, and helps them design optimal spaces in their new home. In addition, the device can be used in various B2B sectors, such as interior design and real estate, anywhere in the world.

 

CEO Lee Jusung of Archisketch said, "These days, people are trying to do the interior design for their own homes in order to make their living spaces more lively, dynamic, and unique. People now regard their homes as multi-purpose spaces where they can relax and enjoy hobbies, instead of viewing them merely as places to sleep. However, doing the interior design for a new home is no easy task for most people. You have to check and measure every wall and corner of the home and find furniture to create the kind of spaces you want. With Archisketch, however, all the user needs to do is attach the device to his or her smartphone, and it will scan the entire space all at once. In this way, the device makes it much easier and more convenient for ordinary people to do 3D real-time modeling and try their hand at interior design."

 

The Archisketch device will be displayed at the Samsung Developer Conference in the United States on October 18 and a startup booth at Web Summit 2017, to be held in Lisbon, Portugal, on November 6.

 

The price of the Archisketch device will range from USD 119 to USD 134for early-bird buyers, while the price of the package will be USD 249.

 

To contribute to this Kickstarter campaign, please visit http://kck.st/2yvvJBN.

 

 

 

 

 

 

Discover Korea’s Startup Investment Trends: Crowdfunding

 

This is the las post in our 4 series of investment trends. Born2Global discusses about venture capital investment, angel investment, EXIT, and crowdfunding.

 

 

Crowdfunding

 

Investment crowdfunding was first introduced in Korea in 2016. The term “crowdfunding” is a portmanteau of “crowd” and “funding” and refers to the practice of raising monetary contributions from unspecified number of small investors for startup founders and others who need funds through an intermediary (small, online investment brokers, etc.) via the Internet. Through investment crowdfunding, backers receive equity shares of the companies in which they invest.

 

Following the introduction of investment crowdfunding in Korea, a total of USD 109.09 thousand was issued for USD 109.09 thousand worth of subscriptions in February 2016. Afterward, however, issuing prices fell far short of offering prices. In June 2016, only USD 745.46 thousand was issued for USD 2.07 million worth of subscriptions. In general, the issuance rate has stabilized at around 50 percent a month.

 

Immediately prior to and after the introduction of investment crowdfunding, a huge number of crowdfunding intermediaries emerged, giving a major boost to the crowdfunding market. From the perspective of venture-backed companies, it is a particularly attractive investment method, as they are able to free themselves from their dependence on VC firms and loans from the financial sector by raising funds from among people in general. However, the expansion of peer-to-peer (P2P) lending in recent months has been pointed to as an obstacle preventing crowdfunding from taking root in Korea.

 

 

*Unit: USD 90.91 thousand, Exchange rate: 1,100KRW/1USD

 

 

 

 

Discover Korea’s Startup Investment Trends: Crowdfunding

 

This is the las post in our 4 series of investment trends. Born2Global discusses about venture capital investment, angel investment, EXIT, and crowdfunding.

 

 

Crowdfunding

 

Investment crowdfunding was first introduced in Korea in 2016. The term “crowdfunding” is a portmanteau of “crowd” and “funding” and refers to the practice of raising monetary contributions from unspecified number of small investors for startup founders and others who need funds through an intermediary (small, online investment brokers, etc.) via the Internet. Through investment crowdfunding, backers receive equity shares of the companies in which they invest.

 

Following the introduction of investment crowdfunding in Korea, a total of USD 109.09 thousand was issued for USD 109.09 thousand worth of subscriptions in February 2016. Afterward, however, issuing prices fell far short of offering prices. In June 2016, only USD 745.46 thousand was issued for USD 2.07 million worth of subscriptions. In general, the issuance rate has stabilized at around 50 percent a month.

 

Immediately prior to and after the introduction of investment crowdfunding, a huge number of crowdfunding intermediaries emerged, giving a major boost to the crowdfunding market. From the perspective of venture-backed companies, it is a particularly attractive investment method, as they are able to free themselves from their dependence on VC firms and loans from the financial sector by raising funds from among people in general. However, the expansion of peer-to-peer (P2P) lending in recent months has been pointed to as an obstacle preventing crowdfunding from taking root in Korea.

 

 

*Unit: USD 90.91 thousand, Exchange rate: 1,100KRW/1USD

 

 

 

 

Discover Korea’s Startup Investment Trends: Crowdfunding

 

This is the las post in our 4 series of investment trends. Born2Global discusses about venture capital investment, angel investment, EXIT, and crowdfunding.

 

 

Crowdfunding

 

Investment crowdfunding was first introduced in Korea in 2016. The term “crowdfunding” is a portmanteau of “crowd” and “funding” and refers to the practice of raising monetary contributions from unspecified number of small investors for startup founders and others who need funds through an intermediary (small, online investment brokers, etc.) via the Internet. Through investment crowdfunding, backers receive equity shares of the companies in which they invest.

 

Following the introduction of investment crowdfunding in Korea, a total of USD 109.09 thousand was issued for USD 109.09 thousand worth of subscriptions in February 2016. Afterward, however, issuing prices fell far short of offering prices. In June 2016, only USD 745.46 thousand was issued for USD 2.07 million worth of subscriptions. In general, the issuance rate has stabilized at around 50 percent a month.

 

Immediately prior to and after the introduction of investment crowdfunding, a huge number of crowdfunding intermediaries emerged, giving a major boost to the crowdfunding market. From the perspective of venture-backed companies, it is a particularly attractive investment method, as they are able to free themselves from their dependence on VC firms and loans from the financial sector by raising funds from among people in general. However, the expansion of peer-to-peer (P2P) lending in recent months has been pointed to as an obstacle preventing crowdfunding from taking root in Korea.

 

 

*Unit: USD 90.91 thousand, Exchange rate: 1,100KRW/1USD

 

 

 

 

The healthcare startup NAMU recently launched its real-time posture coach/tracker on Makuake 

(makuake.com), the largest crowdfunding platform in Japan.

 

The K-ICT Born2Global Centre(Born2Global) announced that NAMU, one of its member startups, 

has been ranked as the company with the second-fastest-growing crowdfunding campaign on the 

Makuake platform for ALEX, its forward head posture (FHP, known as “text neck”) coach/tracker

—and within only two days of its launch. 

 

Founded in 2013, Makuake is Japan’s largest crowdfunding platform. Both startups and conglomerates 

use Makuake’s platform to secure funds and carry out marketing activities. 

NAMU plans to use its Makuake campaign as the starting point for its entry into the Japanese market 

as well as to diversify its distributors. 

 

 

In 2016, NAMU achieved more than 140 percent of its original funding goal after only 10 days 

on the U.S.-based crowdfunding platform Kickstarter, successfully securing USD 70,706 

(approx. KRW 82 million). Moreover, the company received high praise for completing the delivery 

of its product to its 1,200 supporters in 53 countries ahead of its original delivery deadline. 

ALEX is currently sold in 11 countries, including the U.S., UK, and Germany, and has earned KRW 

300 million in cumulative revenue so far. 

 

NAMU CEO Jonathan Kim said, “With people’s increased use of smartphones and computers, the 

proportion of cases of forward head posture occurring among young people, ranging from teenagers 

to people their 30s, has increased to 60 percent. Of these, survey results show that 83 percent are 

high school students. With the sudden increase in the incidence of cervical disorders worldwide, 

there is incredible market potential for smart products designed to correct poor posture. Having 

focused on the South Korean and U.S. markets in 2016, we will now turn our attention toward 

expansion into China and the Asian market in 2017, starting with Japan.” 

 

The link to NAMU’s Makuake crowdfunding campaign page is: https://www.makuake.com/project/alex/

 

 

 

 


 

Our member in this article

          

 

Description

ALEX encourages good posture habits.

If you slouch, ALEX will gently vibrate to correct it.

          

 

Newsletter Sign Up

By clicking "submit," you agree to receive emails from Bron2Global and accept our web terms of use and privacy and cookie policy*Terms apply.