Korean content startup Dable becomes a top-ranking company in the media category on the Financial Times Asia-Pacific High-Growth Companies for 2021. The online content platform has ranked 46th place out of the top 500 companies listed on the Financial Times Asia-Pacific High-Growth Companies for 2021.


In partnership with Nikkei Asia and Statista, the Financial Times ranked the top 500 companies from across the Asia-Pacific region based on the highest compound annual growth in revenue between 2016 and 2019.


Providing content consumption information to websites


Dable, based in South Korea, is a technology startup that carries world-class big data processing and personalization technology. It analyzes the behavioral pattern and contents consumed by the media’s website visitors. It provides ‘Dable News’ and ‘Dable Native Ad’ – both of which recommend contents and ads that users may be most interested in.


“Being ranked on the prestigious list is a marker that Dable has achieved great performance three years since entering the Asian market,” said Chaehyun Lee, CEO of the global content discovery platform. “Currently, over 2,800 media in Asia, including Korea, Japan, Taiwan, Indonesia, Vietnam, and Malaysia, use Dable’s content recommendation solution. Dable has positioned itself as the most used personalized recommendation platform in South Korea, Indonesia, and Vietnam. Despite being a latecomer in Taiwan, it maintains its position as the top player in the industry by quickly chasing after its competitors.”


‘Dable News’ contributes to increasing the user’s dwell time on the website and content consumption by recommending contents visitors may like most. Through ‘Dable News,’ users can easily find the content they want, thereby lifting their satisfaction with media use. ‘Dable Native Ad’ shows advertisements in a design that matches the surrounding contents on the recommendation area. It helps build a positive brand image by gaining high attention.


Plans to expand business aggressively


Dable, headquartered in South Korea, was established in 2015. The startup has been recognized for its technology, with awards such as K-Global DB-Stars Grand Prize(2015), Korea Online Advertising Grand Prize(2016), TIPS Award Grand Convention(2017), Ministry of Science and ICT Grand Prize(2019), Ministerial Citation of Ministry of Science and ICT(2020).


Dable had recently got its Series C investment and has raised $20 million in funding to date. It provides services to Korea, Japan, Taiwan, Indonesia, Vietnam, and Malaysia through partnerships with over 2,800 global premium media including MBC, KBS, Ettoday, NOWnews, Liputan6, Suara, Thanhnien, Bongda, Ripple Media and Nanyang Siang Pau.“Dable will expand its business into Singapore, China, Thailand, Turkey, Australia, and Hong Kong this year, aiming to serve all countries in Asia by 2024. We will become the No.1 content discovery platform in Asia with high-quality technology and unique products.”

Dable hosted Indonesia Native Ads Conference (INAC) 2018 in Kuningan, Jakarta as a platform for discussions on everything from successful marketing examples to the latest trends.

Dable, a member company of the K-ICT Born2Global Centre, announced On September 12 that it hosted Indonesia Native Ads Conference (INAC) 2018 in Kuningan, Jakarta as a platform for discussions on everything from successful marketing examples to the latest trends. The event was a great success, with approximately 150 representatives from the media and marketing sectors in attendance.

Dable provides the "Dable Content Recommendation" and "Dable Native Ad" services, which recommend individually tailored content and advertisements to users based on real-time big data processing and personalization and recommendation technologies. In 2017, Dable hosted the Korea Native Ads Conference in Korea.

Held under the theme "Performance-Driven Content Marketing," INAC featured a wide range of speakers, including Wikan Pribadi (digital fundraising officer, UNICEF), Wahyu Dhyatmika (editor in chief, Tempo), Nendra Primonik Sekar Rengganis (director, Hipwee), and Herni Wijaya (vice president, Leverate Media Asia), all of whom have extensive knowledge of and field experience with the latest marketing trends. Starting with a presentation entitled "Native Ad vs. Display Ad" which examined the status and future of native ads, discussions were held on successful cases of sales growth and brand marketing through native ads and the latest marketing trends, including personalized marketing.

Herni Wijaya said: "As display ad is evolving, people encounter more and more annoying, intrusive display ads on web. Online advertising was meant to be compelling, useful, and engaging. Content-driven ad format such as native ads has a great combination of performance and user experience. With well-implemented native ads, we have seen numerous successful campaigns for prospecting, promoting content, and even conversion."

Sewon Yoon, who is responsible for Dable's overseas businesses, said: "Dable's native ad platform equipped with personalization and recommendation technology is in its infancy in Indonesia. We hope that INAC will contribute to the efforts being made to disseminate useful information on native ads and establish ad-related strategies."

Dable recently entered the Indonesian market. It has signed service contracts with Indonesia's top media companies (Tempo, Kontan, JPNN, etc.) and is working to secure inventory. The company is also in the process of recruiting advertisers from among local Indonesian and international corporations.

For more detailed information on Dable, please visit http://dable.io/id/

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