Customers and business owners are raving about new contactless mobile services in Taiwan, a global leader in the fight against COVID-19. 12CM's smart stamp is enabling the most disruptive of these new services to serve customers during the global health crisis.


12CM, a FinTech and O2O service provider and a member company of the Born2Global Centre, is launching a Takeout service in the Taiwan market with LINE, the biggest mobile platform in the SEA region. 12CM has been an active member company of the Born2Global Centre since 2018.


When customers place an order via this online channel, the store receives order information and prepares all the required items before the customer visits. When the customer shows store staff their LINE mobile order, their smartphone is then stamped with the Echoss Smart Stamp for pick-up validation.


12CM has delivered a convenient and customer-friendly service by integrating their innovative technology called the "Echoss Stamp" as well as payment technology via LINE Platform API's. Furthermore, this service has implemented a standard process for takeout service, a fairly recent innovation, in Taiwan.


Brands that were not previously dealing with online orders and pick-up services are now embarking on this business along with 12CM and LINE.


Many global brands such as Thai Town Group, Ippudo, Hi Sushi, and a world-renowned coffee brand have participated in the launch of LINE Takeout and have received overwhelmingly positive feedback from many customers.


Taiwan has been a shining example of how countries should respond to the pandemic threat posed by COVID-19, with new systems and solutions being launched one after the other to not only assist in prevent the spread of the virus, but also counteract the brunt of the potential economic effects.


12CM's Taiwan Business Department Head Joo-Hong Jee stated, "One of the hallmarks of the Taiwanese market is that trends spread rapidly, and we are already seeing how the LINE Takeout service is affecting consumer patterns."


12CM has launched various O2O and Fintech mobile services through partnerships in 22 countries around the world, all enabled by the innovative Echoss Smart Stamp. Global Business Team lead Yenny Kim revealed, "12CM is expanding its business in markets globally based on our Fintech and O2O platform software. Besides the LINE service launch in Taiwan, 12CM is looking ahead and working with organizations such as the UN to develop new and disruptive services and prepare for the 'new normal.'"


Founded in 2013, 12CM is planning its IPO later this year in the Korean market.




12CM (One-two-cee-em), the smart stamp software platform provider and a member company of the Born2Global Centre, has recently inked a collaboration deal with Naver Business Platform (NBP). 12CM has been an active member of the Born2Global Centre since 2018.


NBP is a fully independent subsidiary company of Naver Corporation specializing in cloud IT infrastructure and services (Naver being Korea’s largest search engine as well as operating LINE, the #1 chat service in Japan, Taiwan, and Thailand). The deal will see the Echoss Stamp developer’s Open API and Finance Microservice implemented in a FinTech SaaS solution aimed at financial institutions.


Traditionally, such financial services have required strict security measures making cloud-based service development difficult. The fact that cloud technology makes use of a wide variety of frameworks and open source code means that financial institutions have found adoption of these technologies less than ideal.


That being said, NBP is the first cloud operator in the S. Korean domestic market to receive top marks from the Financial Security Institute for infrastructure security. 12CM itself will be providing its service security level protocols, developed and tested over years of R&D and real-world applications, to this collaborative partnership.


Large financial institutions already offer a variety of remote services, such as mobile apps and over-the-phone consultation. However, moving these to the cloud will allow not only faster implementation of entirely new service channels (such as mobile web apps) but also alliance service channels enabling cooperation. The collaboration between 12CM and NBP is slotted to provide a home in the cloud to accommodate these innovative new services.


“Financial institution’s recent trend of ‘non face-to-face’ service is in a state of constant innovation and like financial institution’s websites, the demand for convenient financial service via diverse cooperation channels is always increasing. NBP and 12CM are planning to provide a secure SaaS solution that emphasizes security and flexibility in financial services to the market as soon as possible,” said Sang Young Han, director of NBP.


Jeong Gyoun Han, 12CM of CEO said, “For our initial loan service model, the whole process including security, identification, Open API integration, as well as certificate submission will be structured as a complete self-service. The SDK itself will also be provided in order for users to customize their own mobile web pages. For a smooth and successful launch, in addition to our alliance with NBP, we have also tapped UniFinTech Corp., a consulting company specialized in mobile commerce and IT.”


It is a fact that there is a global trend of more and more software companies moving onto the cloud, and while doing so adopting more SaaS or other “as a service” business models. This Fintech service alliance in the Korean domestic market marks the next step of mobile evolution in the finance IT industry, and we look forward to what it may mean for the future of Fintech.

Bluevisor, a member company of the Born2Global Centre, was selected for the second consecutive year to participate in the NatWest FinTech Accelerator Programme, which is sponsored by the Royal Bank of Scotland (RBS).


Bluevisor will be participating in the accelerating program from April through August. NatWest is a subsidiary of RBS, a key British financial institution.


For the annual program, NatWest assesses promising startups from all over the world that have demonstrated significant growth potential and selects companies to receive support. The selected companies are provided with assistance to obtain technology investments locally in the UK (with a focus on FinTech) as well as global networking support. After initially being selected for the NatWest Accelerator Programme in September 2019, Bluevisor was recognized again this year for its global marketability and localization potential and was selected for program support.


NatWest originally planned to conduct its accelerating program (offline) in the UK. However, due to the spread of COVID-19, the program is temporarily following an online itinerary. Bluevisor has been participating in the online program since April 1.


AI startup Bluevisor is the creator of HIGHBUFF, an AI software solution for investing and wealth enhancement. HIGHBUFF completes all steps in the investment process from portfolio setup, investment asset allocation to re-balancing portfolio. The service is available on PC or smartphones.



Hwang Yong-guk, CEO of Bluevisor, said, "We were selected again this year from among 125 companies and given a high score not only because of our diligent and proactive participation in NatWest's 2019 program, but also because we network with diverse companies in the London area and show consistent sales increases." Hwang added, "Now that HIGHBUFF's technologies, credibility, and marketability are being recognized in the UK, Bluevisor will continue to work to promote the excellence of Korean technology in the global market as well as increase our corporate value through consistent sales increases."



Bluevisor was also selected to receive support through KIC Silicon Valley's KIC-Express Soaring, a program that provides support according to localization phase. The company successfully passed the program's first level of participant screening and was recently selected to participate in the second level of screening. In 2019, Bluevisor was also named a winner of the New York Family Office Challenge. The company continues to be recognized worldwide for the high quality and marketability of its products and had a media interview at NASDAQ, selected as a top 10 company of Startup World Cup 2019 (New York), and named as a finalist of the startup pitching contest "Take Off Istanbul International Startup Summit 2019" held in Turkey.


Manage Your Loyalty Cards on Your Phone


12cm is an IT solutions company that brings loyalty cards to the mobile environment. It provides a simplified loyalty points collection service by simply stamping the screen of your mobile phone, allowing the relevant app on the phone to collect points. The company recently began to expand into fintech solutions to provide an electronic payment system based on the same technology.


This year, 12cm is targeting the Chinese market, which has a population of 1.4 billion. Through cooperation with WeChat, a China-based global messenger app with 1.1 billion users worldwide, 12cm launched “Yiqi Hanyou(一齐韩游),” which issues mobile discount coupons for Chinese tourists in Korea. Focusing on the fact that Chinese tourists tend to be price sensitive, 12cm plans to lure customers to shop at their partner stores by providing discount coupons for convenience stores, restaurants, and coffee shops.



Bring the offline loyalty card system to the mobile environment


“Seeing how everyone is using smartphones, I thought about services that could be optimized to this environment and decided to bring the offline loyalty card system to the mobile environment.”12cm CEO Han Jeong Gyoun is an expert in financial IT solutions with over a decade of experience in the field. He built his career in finance and IT consulting at HP Korea and decided to set up 12cm in 2013 because he realized the power and potential of the mobile platform, as smart devices, led by 3G phones,became popular.


Han explains, “Thinking that the ‘mobile first’ era would soon begin, I wanted to start a company that specializes in the mobile channel.” Han had previously planned to provide a service similar to echoss Stamp but failed due to the lack of IT environment that could support it. However, the rapid growth of smartphones and the expanded mobile infrastructure became a ray of light.



Capturing people’s attention with convenience and compatibility


12cm’s main solution, echoss Smart Stamp, brought offline loyalty cards to the mobile environment. When a smart stamp, with its multiple touch points, touches the screen of a smartphone, the relevant app automatically collects points. This solution can be paired

with various O2O services and business models.


echoss Stamp doesn’t require a battery, as the stamp recognition process is completed on the capacitive touchscreen. It is currently protected by about 220 patents and is compatible with all smartphones, including iOS and Android devices. echoss Stamp has been attracting attention from O2O businesses, as the solution does not require other infrastructure. Usually, IT solutions that combine online and offline services require integration of offline systems and online solutions or new terminals that need to be installed offline.


echoss Stamp, on the other hand, is based on cloud computing and allows businesses to provide O2O services by simply keeping stamps that are embedded with the stores’ identification at the stores.


echoss Stamp stands out from competing technologies such as QR codes, NFC, and BLE, in terms of security, usability, and compatibility between devices and browsers. It is also extremely simple for users, since all they need to do is touch the stamp to a smartphone screen.


Based on its peerless technology, 12cm is currently collaborating with Samsung, SK Broadband, Paybank, and other innovative Korean companies, as well as Tencent, China’s largest IT company. 12cm’s echoss Stamp technology is embedded in Samsung’s S Wallet and SK Broadband’s Stampbook. 


12cm’s efforts have been rewarded through a variety of awards from numerous technology-related competitions and contests. It won the highest prize in technology at the 1st DGB Financial Group Platform and Fintech Competition, top prize at the Smart App Awards 2018, and an Excellence Award from the K-ICT Born2Global Centre Member Awards. It was also named a Digital Media 2018 IT Innovative Financial Product.



Joining hands with WeChat and targeting 1.4 billion Chinese consumers


12cm declared 2018 the year of “Global 12cm” and is currently focusing on overseas advancement. Over the past five years, the company has been able to develop unparalleled technology with commercial possibilities, and now has gained enough confidence to venture out into the larger market. As of now, 12cm provides services through 53 partnerships in 22 countries, including Japan, China, Taiwan, Singapore, Thailand, Indonesia, Vietnam, the United States, and countries in Europe.


As 12cm continues to grow, K-ICT Born2Global Centre has been working with the company in a range of areas, building distribution channels and securing capital. One of the important ways the Born2Global Centre provided support was through exposure to foreign media, which allowed 12cm to leave a strong impression on world-class global enterprises. In addition, the Centre facilitated 12cm’s participation in exhibitions overseas to enter new markets, providing a foothold for the company to expand overseas.


Currently, 12cm is focusing all its efforts on the abovementioned Yiqi Hanyou, which attracts Chinese tourists in Korea to 12cm’s partner stores through a variety of discount coupons they receive on WeChat, an instant messenger app that has an absolute monopoly in China. Chinese tourists using WeChat on their smartphones can receive coupons without having to download another app.


Yiqi Hanyou has a bright future ahead, considering that China has grown into one of the largest mobile payment markets. Beijing is leading the way to a cashless economy, as people can use mobile payment systems to purchase lamb skewers in food stalls and some beggars even ask for money via QR codes. This means that Chinese tourists already used to making mobile payments can visit 12cm’s partner stores with Yiqi Hanyou and purchase products using WeChat Pay.


Han remarks, “Instead of stopping at simple loyalty marketing, vouchers, and promotional services, we hope to open a new chapter for our company by providing a variety of fintech and data-related services.”




By hyunjin Choi


The largest gathering of innovative startups, the ComeUp 2019, takes place from Nov.27 to 29 at the Dongdaemun Design Plaza in Seoul, Korea. Korean startup industry and the Ministry of SMEs and Startups have organized the event together with the purpose of making it a global startup festival as Slush, a world-renowned tech startup event in Finland.


“This is the first time in Korea to organize a startup event to bring together all the domestic and international startups through the collaborative efforts between a private and public sector. It is going to be a big moment to show that South Korea is a thriving startup hub in the world full of innovative entrepreneurs and leading investors. With the amiable support system from Korean and global ventures, nine Korean startups have joined the “Unicorn”, which is a significant number for the size of the Korean economy. The barrier between capitals and countries is crashed. Through this startup event, we expect to have chances to collaborate with global startups and nurture more unicorns,” said one of the co-chief organizers of the ComeUp 2019, Bongjin Kim , CEO of a unicorn, Woowa brothers.


“ComeUp 2019 will be globalized with governmental support aiming to attract international startups into the Korean market and vice versa. The government is planning to fully support for the event, but is not going to interfere in the set of process, keeping the festival to have autonomy,” stated Junghoon Cha, the official of the Ministry of SMEs and Startups.



ComeUp 2019 is held for two days under the theme of “Meet the Future through Startups.” 

The main event is composed of eight sessions: △Food Tech △Edu Tech&Life Style △Bio&Health △Beauty&Fashion △FrontierTech △Mobility △Entertainment △FinTech. In each session, about sixty speakers are to make speeches on the startup ecosystem of each field. The main speakers are invited from domestic unicorns such as Yanolja, Viva Republica, and Woowa Brothers, as well as prestigious companies and institutions including AMOREPACIFIC, BMW, Kakao, KAIST, Stanford University, Mirae Asset, Altos Ventures and so forth. 


On top of that, a series of programs including private-public-linked events featuring speeches, panel talks, IR, networking, exhibitions, entrepreneurial ecosystem tours are set up to discover outstanding entrepreneurs with global potential. Besides, side events are also running by 20 countries including America, France, Finland, Sweden, Singapore etc. and 11 Korean institutions such as KISED(Korea Institute of Startup & Entrepreneurship Development), KOTRA(Korea Trade-investment Promotion Agency), KIBO(Korea Technology Finance Corporation).


The Financial Services Commission on May 2 added nine entries to its list of “innovative” financial services. (iClickart)

The Financial Services Commission on May 2 added nine entries to its list of "innovative" financial services. (iClickart)

By Jung Joo-ri and Lee Jihae 

The finance sector will soon offer drive-thru service to allow the convenient exchange and withdrawal of currencies similar to how people can order and pick up food from fast-food restaurants without getting out of their vehicles. 

The Financial Services Commission (FSC) announced on May 2 that it added nine financial technology (fintech) entries to its list of "innovative" financial services as part of the government's regulatory sandbox. The services will be based in mobile phone apps, internet platforms and blockchain technology to enhance client convenience. 

Woori Bank will introduce a drive-thru money exchange and withdrawal service called "Without Visiting the Bank." As its name suggests, the service allows customers to withdraw or exchange up to KRW 1 million at drive-thru establishments of cafes, fast-food restaurants or parking lots near airports. 

Fintech companies such as Finda, Viva Republica and NHN Payco will also launch apps that compare the loan services and interest rates of financial companies. Finda and Viva Republica will roll out their respective apps in June and NHN Payco in September. 

In addition, Fintech Inc. will initiate a service through an internet platform providing information on car loan products that automatically reflects the user's vehicle-related documents by typing in his or her license plate number.

Koscom Corp. will provide a blockchain-based financial service that updates the shareholder lists of non-listed small to medium companies. 

An FSC source said, "We hope that the designated innovative financial services will not merely be a temporary exemption of regulations or a trial period. We will press ahead with relevant laws and policies."


Signs MOU with subsidiary of Russian bank JSCB Almazergienbank JSC

Will be engaging in full commercialization for local financial sector


The fintech startup Paycock is planning to enter the Russian/Eurasian financial market.


The K-ICT Born2Global Centre, a major Korean government agency under the Ministry of Science, ICT and Future Planning (MSIP), announced that Paycock, one of its member companies, has signed a business MOU with AEB IT, a Russian financial IT corporation. As a result, Paycock will now begin commercializing its mobile payment solution to satisfy the needs of the Russian financial market, which is expected to undergo rapid growth in the near future.


AEB IT is a subsidiary of JSCB Almazergienbank JSC, one of Russia’s largest banks.


Paycock will first engage in service management and technology transfer, via AEB IT, prior to supplying JSCB Almazergienbank JSC with Paycock Check, its mobile payment solution designed for merchants.

Paycock Check is a mobile payment service that does not require a card-reading device, as the entire payment process is conducted using only a smartphone camera and near field communication (NFC) technology.


Compared to card-reading devices, Paycock Check is up to 95 percent cheaper in terms of operating costs. The service offers not only credit card, barcode, and QR code payment options, but also issues cash receipts.


Currently, Paycock holds two registered patents and 14 pending patent applications, and the company already possesses the security and recognition technologies that it will need in its future business endeavors in Russia.



The recent signing of the MOU is a result of the Born2Global Centre’s participation in K-Global@Moscow in June.


CEO Kwon Hae-won said, “Our presentation and promotion of Paycock’s business model through meetings with Russian IT companies, banks, and investors, for which we received assistance from the Born2Global Centre, led to our signing of the MOU with AEB IT, which had expressed great interest in our work. All parties agreed that our convenient mobile payment service is a new technology with great potential for application to the Russian market, where the fintech industry remains largely a blue ocean. In the future, we will be focusing our efforts on supplying related services to the local market.”


Chief Executive Director Kim Jong-kap of the Born2Global Centre said, “There is not yet wide recognition in Korea of the great potential of the smartphone-based mobile payment market in Russia and Eurasia. To address this, the Born2Global Centre will continue seeking out Korean startups that have developed promising new technologies and support their efforts to achieve successful local commercialization.”







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