SketchOn’s Technology Recognized at Finland’s Slush

Launched in 2008 in Helsinki, Finland, Slush is Europe’s largest startup conference, where startup 

hopefuls gather to attract investment and share information and anyone interested in startups comes 

to discover the next “big thing.” Last year’s Slush, held for two days in November, drew about 1,700 startups, 

800 investors, and 16,000 visitors. This startup event has given rise to some of the world’s largest mobile game 

creators, including Rovio and Supercell, the creator of “Clash of Clans,” as well as a series of Fintech startups 

representing Finland.

 

Notably, SketchOn, a Korean startup under Samsung Electronics’ in-house venture “C-Lab,” was selected 

as one of the top four companies in Slush’s pitching competition last year. Of the 100 companies that pass 

the competition’s preliminary round, the top 20 are selected and given a chance to pitch their products. 

Among them, four finalists are selected and pitted against each other, with only one winner coming out on top. 

Although, SketchOn did not emerge as the winner, it was a strong runner-up, proving that its technology rivals 

that of other startups around the world.

 

 

Harmless, Easy-to-Erase Printed Tattoos

SketchOn has developed “Prinker,” a printer capable of printing images on human skin. 

All you need to do is draw the image you want using the Prinker smartphone application and apply Prinker 

to the part of your body where you want the image to be, and the image will be printed on your skin, 

just like a tattoo. Creating something similar to a tattoo sticker, the biggest advantage of Prinker, 

however, is that it poses no risk to human health, as it uses only cosmetics-grade color materials. 

It is easy to remove as well, and lasts only about a day, unless you rub it with your hands.

 

Prinker has applications in a wide range of areas. It can be used at amusement parks, clubs, or stadiums 

to replace paper tickets or bracelets, thereby preventing loss and helping preserve the environment. 

It can also be used to draw pictures on children’s faces or bodies at amusement parks. Another interesting 

application is the printing of QR codes on skin for marketing purposes.

 

CEO Lee Jong-in says that Prinker is not looking to compete in the tattoo industry; he believes that 

the tattoo is an art of its own. Rather than replacing existing tattoos, Prinker is targeting those people 

who are reluctant to get tattoos, due to the health risks, permanence, and pain involved. 

People can enjoy Prinker’s “contemporary tattoos” at festivals, special events, or amusement parks 

and then remove them and go back to normal when the fun is over. 

There is also a certain “analogue-meets-digital” aspect to the device, in that it prints hand-drawn images. 

Lee said, “Tattoo stickers provide a limited number of choices, and can irritate the skin and cause allergic 

reactions. Also, the disadvantage of body painting is that it requires professional skill and takes a long time.”

 

 

Former In-house Venture of Samsung Wins a Series of Awards

SketchOn Chief Operating Officer (COO) Yoon Tae-sik was the one who first came up with the idea 

for a product like SketchOn. When he was in university, Yoon thought that it would be fun to have 

a machine that could draw tattoo-like pictures on his body but were easily removed. After graduating 

and getting a job in Samsung Electronics’ semiconductor division, he forgot the idea, until he participated 

in an in-house project idea contest in 2010. His idea was chosen as the winner, but the project was later 

canceled, with Yoon going on to face a series of setbacks over the next three years. 

Later, in 2015, his idea was selected for the formation of a startup to spin off from Samsung Electronics, 

leading Yoon to leave the company, along with CEO Lee Jong-in and Chief Technology Officer (CTO) 

Lee Gyu-seok and found SketchOn.

 

Since then, SketchOn has been working hard overseas with the goal of entering the global market. 

In July last year, the company demonstrated Prinker to the public for the first time at K-CON, in Los Angeles. 

Immediately after K-CON, the members of SketchOn flew to Brazil, where they demonstrated their product 

for three weeks to a total of 20,000 visitors at Samsung Electronics’ promotional booth in Rio de Janeiro. 

In September, the company attended Berlin’s Internationale Funkausstellung (IFA), Europe’s biggest appliance

trade show. In January this year, SketchOn had a booth at CES 2017 in Las Vegas. CEO Lee said, “Before 

developing a strategy for our overseas advancement, we managed to reduce the risk of failure by identifying 

major patent trends and examining intellectual property (IP) management measures, thanks to the patent 

consulting provided by Born2Global.”

 

The company is now building up an impressive collection of awards. 

In June last year, SketchOn won second prize at the IoT Technology Contest hosted by the Ministry of 

Science, ICT and Future Planning and Busan Metropolitan Government. In November, it won the grand 

prize at the K-Global Start-up Smart Device Excellence Awards, hosted by the Ministry of Science, 

ICT and Future Planning and Institute for Information & Communications Technology Promotion. 

In addition, it won the grand prize at the Smart Media Idea Challenge, which was organized jointly 

by the Seoul Center for Creative Economy & Innovation and Korea Communications Agency.

 

 

Planning to Expand into the Amusement Park, Premium Club, and Sports Markets

SketchOn is expected to begin selling Prinker in earnest this year. Starting in the business-to-business 

(B2B) market, the company plans to gradually target the B2C market. 

The main target customers in the B2B market include premium clubs, amusement parks, and sports companies. 

A version of Prinker designed for the B2C market will be launched in the second half of this year, with a price 

around USD 200. With this, SketchOn aims to post sales of USD 4.37 million this year. With the market for 

devices designed to print on skin expected to grow from USD 480 million in 2016 to USD 1.15 billion by 2020, 

SketchOn has strong growth potential. CEO Lee Jong-in said, “I hope that Prinker will be able to position itself 

as a “self-expression tool,” with which people can express themselves through images printed on their bodies.”

 

 

 

 

 


 

 

Our member in this article

 

Description

Digital image printing directly on skin using harmless cosmetic color 

ingredients Easy & Interesting means of expression.

 

 

 

 

 

 


 

SketchOn’s Technology Recognized at Finland’s Slush

Launched in 2008 in Helsinki, Finland, Slush is Europe’s largest startup conference, where startup 

hopefuls gather to attract investment and share information and anyone interested in startups comes 

to discover the next “big thing.” Last year’s Slush, held for two days in November, drew about 1,700 startups, 

800 investors, and 16,000 visitors. This startup event has given rise to some of the world’s largest mobile game 

creators, including Rovio and Supercell, the creator of “Clash of Clans,” as well as a series of Fintech startups 

representing Finland.

 

Notably, SketchOn, a Korean startup under Samsung Electronics’ in-house venture “C-Lab,” was selected 

as one of the top four companies in Slush’s pitching competition last year. Of the 100 companies that pass 

the competition’s preliminary round, the top 20 are selected and given a chance to pitch their products. 

Among them, four finalists are selected and pitted against each other, with only one winner coming out on top. 

Although, SketchOn did not emerge as the winner, it was a strong runner-up, proving that its technology rivals 

that of other startups around the world.

 

 

Harmless, Easy-to-Erase Printed Tattoos

SketchOn has developed “Prinker,” a printer capable of printing images on human skin. 

All you need to do is draw the image you want using the Prinker smartphone application and apply Prinker 

to the part of your body where you want the image to be, and the image will be printed on your skin, 

just like a tattoo. Creating something similar to a tattoo sticker, the biggest advantage of Prinker, 

however, is that it poses no risk to human health, as it uses only cosmetics-grade color materials. 

It is easy to remove as well, and lasts only about a day, unless you rub it with your hands.

 

Prinker has applications in a wide range of areas. It can be used at amusement parks, clubs, or stadiums 

to replace paper tickets or bracelets, thereby preventing loss and helping preserve the environment. 

It can also be used to draw pictures on children’s faces or bodies at amusement parks. Another interesting 

application is the printing of QR codes on skin for marketing purposes.

 

CEO Lee Jong-in says that Prinker is not looking to compete in the tattoo industry; he believes that 

the tattoo is an art of its own. Rather than replacing existing tattoos, Prinker is targeting those people 

who are reluctant to get tattoos, due to the health risks, permanence, and pain involved. 

People can enjoy Prinker’s “contemporary tattoos” at festivals, special events, or amusement parks 

and then remove them and go back to normal when the fun is over. 

There is also a certain “analogue-meets-digital” aspect to the device, in that it prints hand-drawn images. 

Lee said, “Tattoo stickers provide a limited number of choices, and can irritate the skin and cause allergic 

reactions. Also, the disadvantage of body painting is that it requires professional skill and takes a long time.”

 

 

Former In-house Venture of Samsung Wins a Series of Awards

SketchOn Chief Operating Officer (COO) Yoon Tae-sik was the one who first came up with the idea 

for a product like SketchOn. When he was in university, Yoon thought that it would be fun to have 

a machine that could draw tattoo-like pictures on his body but were easily removed. After graduating 

and getting a job in Samsung Electronics’ semiconductor division, he forgot the idea, until he participated 

in an in-house project idea contest in 2010. His idea was chosen as the winner, but the project was later 

canceled, with Yoon going on to face a series of setbacks over the next three years. 

Later, in 2015, his idea was selected for the formation of a startup to spin off from Samsung Electronics, 

leading Yoon to leave the company, along with CEO Lee Jong-in and Chief Technology Officer (CTO) 

Lee Gyu-seok and found SketchOn.

 

Since then, SketchOn has been working hard overseas with the goal of entering the global market. 

In July last year, the company demonstrated Prinker to the public for the first time at K-CON, in Los Angeles. 

Immediately after K-CON, the members of SketchOn flew to Brazil, where they demonstrated their product 

for three weeks to a total of 20,000 visitors at Samsung Electronics’ promotional booth in Rio de Janeiro. 

In September, the company attended Berlin’s Internationale Funkausstellung (IFA), Europe’s biggest appliance

trade show. In January this year, SketchOn had a booth at CES 2017 in Las Vegas. CEO Lee said, “Before 

developing a strategy for our overseas advancement, we managed to reduce the risk of failure by identifying 

major patent trends and examining intellectual property (IP) management measures, thanks to the patent 

consulting provided by Born2Global.”

 

The company is now building up an impressive collection of awards. 

In June last year, SketchOn won second prize at the IoT Technology Contest hosted by the Ministry of 

Science, ICT and Future Planning and Busan Metropolitan Government. In November, it won the grand 

prize at the K-Global Start-up Smart Device Excellence Awards, hosted by the Ministry of Science, 

ICT and Future Planning and Institute for Information & Communications Technology Promotion. 

In addition, it won the grand prize at the Smart Media Idea Challenge, which was organized jointly 

by the Seoul Center for Creative Economy & Innovation and Korea Communications Agency.

 

 

Planning to Expand into the Amusement Park, Premium Club, and Sports Markets

SketchOn is expected to begin selling Prinker in earnest this year. Starting in the business-to-business 

(B2B) market, the company plans to gradually target the B2C market. 

The main target customers in the B2B market include premium clubs, amusement parks, and sports companies. 

A version of Prinker designed for the B2C market will be launched in the second half of this year, with a price 

around USD 200. With this, SketchOn aims to post sales of USD 4.37 million this year. With the market for 

devices designed to print on skin expected to grow from USD 480 million in 2016 to USD 1.15 billion by 2020, 

SketchOn has strong growth potential. CEO Lee Jong-in said, “I hope that Prinker will be able to position itself 

as a “self-expression tool,” with which people can express themselves through images printed on their bodies.”

 

 

 

 

 


 

 

Our member in this article

 

Description

Digital image printing directly on skin using harmless cosmetic color 

ingredients Easy & Interesting means of expression.

 

 

 

 

 

 


 

SketchOn’s Technology Recognized at Finland’s Slush

Launched in 2008 in Helsinki, Finland, Slush is Europe’s largest startup conference, where startup 

hopefuls gather to attract investment and share information and anyone interested in startups comes 

to discover the next “big thing.” Last year’s Slush, held for two days in November, drew about 1,700 startups, 

800 investors, and 16,000 visitors. This startup event has given rise to some of the world’s largest mobile game 

creators, including Rovio and Supercell, the creator of “Clash of Clans,” as well as a series of Fintech startups 

representing Finland.

 

Notably, SketchOn, a Korean startup under Samsung Electronics’ in-house venture “C-Lab,” was selected 

as one of the top four companies in Slush’s pitching competition last year. Of the 100 companies that pass 

the competition’s preliminary round, the top 20 are selected and given a chance to pitch their products. 

Among them, four finalists are selected and pitted against each other, with only one winner coming out on top. 

Although, SketchOn did not emerge as the winner, it was a strong runner-up, proving that its technology rivals 

that of other startups around the world.

 

 

Harmless, Easy-to-Erase Printed Tattoos

SketchOn has developed “Prinker,” a printer capable of printing images on human skin. 

All you need to do is draw the image you want using the Prinker smartphone application and apply Prinker 

to the part of your body where you want the image to be, and the image will be printed on your skin, 

just like a tattoo. Creating something similar to a tattoo sticker, the biggest advantage of Prinker, 

however, is that it poses no risk to human health, as it uses only cosmetics-grade color materials. 

It is easy to remove as well, and lasts only about a day, unless you rub it with your hands.

 

Prinker has applications in a wide range of areas. It can be used at amusement parks, clubs, or stadiums 

to replace paper tickets or bracelets, thereby preventing loss and helping preserve the environment. 

It can also be used to draw pictures on children’s faces or bodies at amusement parks. Another interesting 

application is the printing of QR codes on skin for marketing purposes.

 

CEO Lee Jong-in says that Prinker is not looking to compete in the tattoo industry; he believes that 

the tattoo is an art of its own. Rather than replacing existing tattoos, Prinker is targeting those people 

who are reluctant to get tattoos, due to the health risks, permanence, and pain involved. 

People can enjoy Prinker’s “contemporary tattoos” at festivals, special events, or amusement parks 

and then remove them and go back to normal when the fun is over. 

There is also a certain “analogue-meets-digital” aspect to the device, in that it prints hand-drawn images. 

Lee said, “Tattoo stickers provide a limited number of choices, and can irritate the skin and cause allergic 

reactions. Also, the disadvantage of body painting is that it requires professional skill and takes a long time.”

 

 

Former In-house Venture of Samsung Wins a Series of Awards

SketchOn Chief Operating Officer (COO) Yoon Tae-sik was the one who first came up with the idea 

for a product like SketchOn. When he was in university, Yoon thought that it would be fun to have 

a machine that could draw tattoo-like pictures on his body but were easily removed. After graduating 

and getting a job in Samsung Electronics’ semiconductor division, he forgot the idea, until he participated 

in an in-house project idea contest in 2010. His idea was chosen as the winner, but the project was later 

canceled, with Yoon going on to face a series of setbacks over the next three years. 

Later, in 2015, his idea was selected for the formation of a startup to spin off from Samsung Electronics, 

leading Yoon to leave the company, along with CEO Lee Jong-in and Chief Technology Officer (CTO) 

Lee Gyu-seok and found SketchOn.

 

Since then, SketchOn has been working hard overseas with the goal of entering the global market. 

In July last year, the company demonstrated Prinker to the public for the first time at K-CON, in Los Angeles. 

Immediately after K-CON, the members of SketchOn flew to Brazil, where they demonstrated their product 

for three weeks to a total of 20,000 visitors at Samsung Electronics’ promotional booth in Rio de Janeiro. 

In September, the company attended Berlin’s Internationale Funkausstellung (IFA), Europe’s biggest appliance

trade show. In January this year, SketchOn had a booth at CES 2017 in Las Vegas. CEO Lee said, “Before 

developing a strategy for our overseas advancement, we managed to reduce the risk of failure by identifying 

major patent trends and examining intellectual property (IP) management measures, thanks to the patent 

consulting provided by Born2Global.”

 

The company is now building up an impressive collection of awards. 

In June last year, SketchOn won second prize at the IoT Technology Contest hosted by the Ministry of 

Science, ICT and Future Planning and Busan Metropolitan Government. In November, it won the grand 

prize at the K-Global Start-up Smart Device Excellence Awards, hosted by the Ministry of Science, 

ICT and Future Planning and Institute for Information & Communications Technology Promotion. 

In addition, it won the grand prize at the Smart Media Idea Challenge, which was organized jointly 

by the Seoul Center for Creative Economy & Innovation and Korea Communications Agency.

 

 

Planning to Expand into the Amusement Park, Premium Club, and Sports Markets

SketchOn is expected to begin selling Prinker in earnest this year. Starting in the business-to-business 

(B2B) market, the company plans to gradually target the B2C market. 

The main target customers in the B2B market include premium clubs, amusement parks, and sports companies. 

A version of Prinker designed for the B2C market will be launched in the second half of this year, with a price 

around USD 200. With this, SketchOn aims to post sales of USD 4.37 million this year. With the market for 

devices designed to print on skin expected to grow from USD 480 million in 2016 to USD 1.15 billion by 2020, 

SketchOn has strong growth potential. CEO Lee Jong-in said, “I hope that Prinker will be able to position itself 

as a “self-expression tool,” with which people can express themselves through images printed on their bodies.”

 

 

 

 

 


 

 

Our member in this article

 

Description

Digital image printing directly on skin using harmless cosmetic color 

ingredients Easy & Interesting means of expression.

 

 

 

 

 

 

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