Kitten Planet was established in April 2017 as a spin-off from Samsung Electronics. Brush Monster, its mobile application platform for toothbrushing education using augmented reality (AR) and game elements, is operated via a smart toothbrush and membership program that is linked to the app and is currently used in Korea and in over 200,000 households abroad for children's proper brushing habits and dental hygiene care.


In this round of investments worth about $4.3M (5B KRW), Inlight Ventures, an existing investment company, was newly joined by Green Cross Medical Science (GS MS), a specialist in diagnostic reagents and medical devices. With this investment, Kitten Planet and Brush Monster will aim to expand domestic and overseas reach and provide digital dental care services for all ages.


Kitten Planet CEO Choi Jong-ho said, “Kitten Planet is a digital dental care platform company that makes digital products focused on improving oral health and connecting home and dentistry. We plan on accelerating the innovation of treatment-oriented dental care.


According to the Health Insurance Review and Assessment Service's statistics on frequent diseases and medical practices, gingivitis, and periodontal diseases ranked number one for two consecutive years, 2019 and 2020, with the number of affected patients at 16,372,879. The number of patients with dental caries was 6.19 million, ranking fourth after venous bronchitis and high blood pressure, and 4 out of 10 children under the age of 9 visited the dentist due to tooth decay. 


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