A startup Looxid Labs received the Best of Innovation Awards following last year's honoree Google

Looxid Labs, a tech startup developing a user emotion recognition system optimized for Virtual Reality (VR), announced that LooxidVR -- a mobile based VR headset for eye tracking and EEG recording -- has earned a CES 2018 Best of Innovation Awards in Virtual Reality.





Looxid Labs received the Best of Innovation Awards following last year’s honoree Google




Consumer Electronics Show (CES) is the world's largest trade show annually held by the Consumer Technology Association (CTA) in Las Vegas in early January. A CES Best of Innovation Awards is a prestigious award given only to the first-class companies that show the best innovation in each sector among 28 categories in the light of its design, technology and customer value. For VR sector, Looxid Labs' LooxidVR made an outstanding achievement of winning the 2018 Best of Innovation Awards, following a CES 2016 Innovation Awards honoree Samsung's Gear VR and a CES 2017 Best of Innovation Honoree Google's Tilt Brush, and standing shoulder to shoulder with other global innovative companies.   

LooxidVR is a mobile based VR headset, analogous to Samsung's Gear VR and Google's Daydream View, embedded with EEG sensors and eye tracking cameras and thus can keep track of a user's brain activity, eye movement, and pupil dilation. In particular, LooxidVR allows time-synchronized acquisition of eye and brain data concurrent with VR contents and provides an expandable API, which can be widely applicable in various VR industries that require better understanding of users' emotional status such as stress level, preference, and engagement.  

Looxid Labs will participate in 'CES Unveiled Las Vegas' at Mandalay Bay on January 7thprior to CES 2018 and set up a booth where visitors can experience LooxidVR during the four days of the actual event from January 9th-12th. Above all, booth visitors can have a first-hand experience of monitoring their eye and brain activity within an immersive VR and explore how their physiological data can be used to open up new possibilities in VR-based user experience (UX) or market research.   

"It is really encouraging to see our technology and potential recognized globally with the Best of Innovation Awards at CES 2018, where the most influential and ingenious consumer technologies are showcased," said Yongwook Chae, the CEO of Looxid Labs. "Preorder sales of our award-winning product, the LooxidVR, will be kicked off on February 1st, 2018. I hope you stay tuned for our future development including comprehensive VR user analytics solution based on eye and brain interface," he added.

During CES 2018, visitors can find Looxid Labs at Booth #52907 at 'Eureka Park' where various startups showcase their ingenious ideas and innovation. CES 2018 Best of Innovation Honoree products are featured on CES.tech/Innovation. Visit www.looxidlabs.com for more information.

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