MR TIME, an Apposter's wearable brand, has successfully launched its four smartwatch faces and two straps created through the collaborative efforts of MR TIME and Ducati, an Italian superbike brand, via Makuake, a crowdfunding platform(https://www.makuake.com/project/ducati_edition_strap/). MR TIME is an official licensor of Ducati. The Makuake campaign will remain open until September 27. Apposter has been an active member company of the Born2Global Centre since 2016.

The smartwatch straps are made from cowhide imported from Europe. An easy spring bar system means the straps and watch are easily attachable and removable, without the need for an assisting device. The metal ring holder and buckle, with their eye-catching Ducati logo engraving, are covered with a dual-layer coating so that even those sensitive to metal can wear them safely. The straps are certified by a nationally-accredited systems laboratory. All products are durable and high-quality as they use seraphil thread from Amann, which is used for seat covers in high-end German cars.

The smartwatch faces utilize Ducati's brand assets: the user need only enter MR TIME's exclusive smartphone app to simultaneously enjoy the benefits of the strap and digital content.

MR TIME is a global platform on which users can create their own smartwatch faces and immediately apply them to their devices via mobile means (the app has amassed a total of 2.5 million downloads thus far). Another advantage of the collaboration is that the smartwatch faces and straps are offered in a special set edition. MR TIME has engaged in multiple collaborations with global brands, having previously worked with Marymond, Astro Boy, Rilakkuma, Keith Haring, and Maison Kitsune.

MR TIME will also release products on August 1 that were created with the street fashion brand Acme De La Vie (ADLV). The special limited-edition box includes a smartwatch face, two straps, one bracelet and a griptok. Products are even more appealing because of their hidden inclusion of ADLV's new "donut boy/girl" design.

SMARTGOLF LLC, a member company of the Born2Global Centre, has successfully launched its smart golf system, SMARTGOLF, via Makuake, a crowdfunding platform.

SMARTGOLF, which launched on April 13 (https://www.makuake.com/project/smartgolf), achieved 4,300 percent of its original crowdfunding goal in seven days (crowdfunding will remain open until May 27).

Golf swings wherever you are, whenever you want

SMARTGOLF is a smart golf system comprised of a nine-axis sensor club and a game application that means golf can be enjoyed wherever you are. The lightweight SMARTGOLF practice club and mobile app were designed for high-precision to help improve one's golf skills. The practice club is an AI device equipped with 3D real-time swing-analysis technology. While practicing, the user can visually check his or her swing via the club head's LED light, and accuracy of address and impact through grip vibrations. The shaft's length is optimum for swing practice purposes, allowing the user to secure enough space for impact. Real-time swing realignment/analysis and AI coaching are also available.

Individualized AI coaching

Besides swing trajectory analysis and the coaching function, SMARTGOLF also displays information on swings and explains the outcomes of all data analyses to propose the most appropriate practice regimen for the user. It also gives accurate analysis of impact space (via the machine learning-based coaching function). The most distinctive feature of SMARTGOLF, which can synchronize impact and create physically-accurate ball trajectories, is a sensation that is as close as possible to actually playing on a green.

Golf software with avatars that make training fun

SMARTGOLF is a cutting-edge technology that utilizes avatar swing analysis. The club is linked to an avatar in real time, which replicates each user swing both completely and accurately. Through 3D swing analysis and simulation, the user can regularly take advantage of a multi-faceted analysis of his or her swings. SMARTGOLF LLC has developed over 1,500 coaching regimens in cooperation with pro golfers from the KLPGA, JLPGA, and USGA, and their lesson coaches.

Patented technology that is a cut above the rest

The SMARTGOLF club was designed to transcend the limitations of swing practice and serve as a well-rounded golf clinic. It is patented in the US and Korea.

Guy Thompson, Golf Head of ClubMed said, "SMARTGOLF is an effective solution for those who wish to improve their golf swing through its systematic creation of 'swing muscle memory.' The smart putter's LED and laser are very helpful in attaining the right tempo and balance for the best possible putt. I recommend SMARTGOLF to golfers of all levels."

Kim Jong-min, CEO of SMARTGOLF LLC, also said, "Through the use of artificial intelligence, SMARTGOLF allows our customers to improve their golf abilities quickly and easily."

The SMARTGOLF club is sold for JPY 15,000, while the set (putter included) is available for JPY 35,000.

The healthcare startup NAMU recently launched its real-time posture coach/tracker on Makuake 

(makuake.com), the largest crowdfunding platform in Japan.

The K-ICT Born2Global Centre(Born2Global) announced that NAMU, one of its member startups, 

has been ranked as the company with the second-fastest-growing crowdfunding campaign on the 

Makuake platform for ALEX, its forward head posture (FHP, known as “text neck”) coach/tracker

—and within only two days of its launch. 

Founded in 2013, Makuake is Japan’s largest crowdfunding platform. Both startups and conglomerates 

use Makuake’s platform to secure funds and carry out marketing activities. 

NAMU plans to use its Makuake campaign as the starting point for its entry into the Japanese market 

as well as to diversify its distributors. 

In 2016, NAMU achieved more than 140 percent of its original funding goal after only 10 days 

on the U.S.-based crowdfunding platform Kickstarter, successfully securing USD 70,706 

(approx. KRW 82 million). Moreover, the company received high praise for completing the delivery 

of its product to its 1,200 supporters in 53 countries ahead of its original delivery deadline. 

ALEX is currently sold in 11 countries, including the U.S., UK, and Germany, and has earned KRW 

300 million in cumulative revenue so far. 

NAMU CEO Jonathan Kim said, “With people’s increased use of smartphones and computers, the 

proportion of cases of forward head posture occurring among young people, ranging from teenagers 

to people their 30s, has increased to 60 percent. Of these, survey results show that 83 percent are 

high school students. With the sudden increase in the incidence of cervical disorders worldwide, 

there is incredible market potential for smart products designed to correct poor posture. Having 

focused on the South Korean and U.S. markets in 2016, we will now turn our attention toward 

expansion into China and the Asian market in 2017, starting with Japan.” 

The link to NAMU’s Makuake crowdfunding campaign page is: https://www.makuake.com/project/alex/

Our member in this article

The healthcare startup NAMU recently launched its real-time posture coach/tracker on Makuake 

(makuake.com), the largest crowdfunding platform in Japan.

The K-ICT Born2Global Centre(Born2Global) announced that NAMU, one of its member startups, 

has been ranked as the company with the second-fastest-growing crowdfunding campaign on the 

Makuake platform for ALEX, its forward head posture (FHP, known as “text neck”) coach/tracker

—and within only two days of its launch. 

Founded in 2013, Makuake is Japan’s largest crowdfunding platform. Both startups and conglomerates 

use Makuake’s platform to secure funds and carry out marketing activities. 

NAMU plans to use its Makuake campaign as the starting point for its entry into the Japanese market 

as well as to diversify its distributors. 

In 2016, NAMU achieved more than 140 percent of its original funding goal after only 10 days 

on the U.S.-based crowdfunding platform Kickstarter, successfully securing USD 70,706 

(approx. KRW 82 million). Moreover, the company received high praise for completing the delivery 

of its product to its 1,200 supporters in 53 countries ahead of its original delivery deadline. 

ALEX is currently sold in 11 countries, including the U.S., UK, and Germany, and has earned KRW 

300 million in cumulative revenue so far. 

NAMU CEO Jonathan Kim said, “With people’s increased use of smartphones and computers, the 

proportion of cases of forward head posture occurring among young people, ranging from teenagers 

to people their 30s, has increased to 60 percent. Of these, survey results show that 83 percent are 

high school students. With the sudden increase in the incidence of cervical disorders worldwide, 

there is incredible market potential for smart products designed to correct poor posture. Having 

focused on the South Korean and U.S. markets in 2016, we will now turn our attention toward 

expansion into China and the Asian market in 2017, starting with Japan.” 

The link to NAMU’s Makuake crowdfunding campaign page is: https://www.makuake.com/project/alex/

Our member in this article

The healthcare startup NAMU recently launched its real-time posture coach/tracker on Makuake 

(makuake.com), the largest crowdfunding platform in Japan.

The K-ICT Born2Global Centre(Born2Global) announced that NAMU, one of its member startups, 

has been ranked as the company with the second-fastest-growing crowdfunding campaign on the 

Makuake platform for ALEX, its forward head posture (FHP, known as “text neck”) coach/tracker

—and within only two days of its launch. 

Founded in 2013, Makuake is Japan’s largest crowdfunding platform. Both startups and conglomerates 

use Makuake’s platform to secure funds and carry out marketing activities. 

NAMU plans to use its Makuake campaign as the starting point for its entry into the Japanese market 

as well as to diversify its distributors. 

In 2016, NAMU achieved more than 140 percent of its original funding goal after only 10 days 

on the U.S.-based crowdfunding platform Kickstarter, successfully securing USD 70,706 

(approx. KRW 82 million). Moreover, the company received high praise for completing the delivery 

of its product to its 1,200 supporters in 53 countries ahead of its original delivery deadline. 

ALEX is currently sold in 11 countries, including the U.S., UK, and Germany, and has earned KRW 

300 million in cumulative revenue so far. 

NAMU CEO Jonathan Kim said, “With people’s increased use of smartphones and computers, the 

proportion of cases of forward head posture occurring among young people, ranging from teenagers 

to people their 30s, has increased to 60 percent. Of these, survey results show that 83 percent are 

high school students. With the sudden increase in the incidence of cervical disorders worldwide, 

there is incredible market potential for smart products designed to correct poor posture. Having 

focused on the South Korean and U.S. markets in 2016, we will now turn our attention toward 

expansion into China and the Asian market in 2017, starting with Japan.” 

The link to NAMU’s Makuake crowdfunding campaign page is: https://www.makuake.com/project/alex/

Our member in this article