Health care startup NAMU announced Friday that it had released “Alex,” a wearable tracker designed to reduce turtleneck, or forward head posture. Until December this year, Alex will be undergoing clinical testing at two major hospitals in Korea, Asan Medical Center and Mok-Huri Neck &Back Hospital of Oriental Medicine, which specializes in the treatment of degenerative disc diseases. The results of these tests will be presented in academic journals in Korea and numerous other countries. As of Jan. 2016, NAMU has already raised the funds it needs through Kickstarter. It amassed $70,000, far more than its original goal of $20,000, and recently finished shipping its product to 1,200 locations worldwide. The company is now conducting additional crowdfunding through the U.S. site Indiegogo. Due to its meteoric rise in popularity, Alex was introduced in The Wall Street Journal in May as a device that might be able to help prevent cervical disc disease.

The main function of the device is correcting poor neck posture. The wearable device with sensor attached is hung against the back of the neck, where it produces a warning vibration whenever the user bends their neck or allows their head to extend forward. The neck postures the user assumes while wearing Alex are saved on the device by posture type, and that saved data is synched to the user’s smartphone via Bluetooth and processed to produce graphs and other types of visual statistical data. The warning vibrations and posture analysis data encourage the user to correct the bad habits that led to their poor neck posture, which is one of the biggest causes of cervical disc disease. Furthermore, if the data is shown to a physical therapist, the Alex user can receive more effective, targeted treatment. Alex’s key technology is its “sensing” function, which detects minute changes in a number of factors -- such as the angle of the neck, time during which same posture is maintained. The device creates an algorithm based of this information. Another essential aspect is the ergonomic design of the device’s legs. “Alex is the outcome of exhaustive testing on prototypes conducted by researchers who majored in control and measurement engineering,” CMO Lee Cheol-hwan said.“The product has received great recognition for its quality, so much so that a domestic IT company recently placed a large order, and plans to use the device as a means of improving the health and welfare of its staff.

The healthcare startup NAMU recently launched its real-time posture coach/tracker on Makuake 

(makuake.com), the largest crowdfunding platform in Japan.

 

The K-ICT Born2Global Centre(Born2Global) announced that NAMU, one of its member startups, 

has been ranked as the company with the second-fastest-growing crowdfunding campaign on the 

Makuake platform for ALEX, its forward head posture (FHP, known as “text neck”) coach/tracker

—and within only two days of its launch. 

 

Founded in 2013, Makuake is Japan’s largest crowdfunding platform. Both startups and conglomerates 

use Makuake’s platform to secure funds and carry out marketing activities. 

NAMU plans to use its Makuake campaign as the starting point for its entry into the Japanese market 

as well as to diversify its distributors. 

 

 

In 2016, NAMU achieved more than 140 percent of its original funding goal after only 10 days 

on the U.S.-based crowdfunding platform Kickstarter, successfully securing USD 70,706 

(approx. KRW 82 million). Moreover, the company received high praise for completing the delivery 

of its product to its 1,200 supporters in 53 countries ahead of its original delivery deadline. 

ALEX is currently sold in 11 countries, including the U.S., UK, and Germany, and has earned KRW 

300 million in cumulative revenue so far. 

 

NAMU CEO Jonathan Kim said, “With people’s increased use of smartphones and computers, the 

proportion of cases of forward head posture occurring among young people, ranging from teenagers 

to people their 30s, has increased to 60 percent. Of these, survey results show that 83 percent are 

high school students. With the sudden increase in the incidence of cervical disorders worldwide, 

there is incredible market potential for smart products designed to correct poor posture. Having 

focused on the South Korean and U.S. markets in 2016, we will now turn our attention toward 

expansion into China and the Asian market in 2017, starting with Japan.” 

 

The link to NAMU’s Makuake crowdfunding campaign page is: https://www.makuake.com/project/alex/

 

 

 

 


 

Our member in this article

          

 

Description

ALEX encourages good posture habits.

If you slouch, ALEX will gently vibrate to correct it.

          

 

The healthcare startup NAMU recently launched its real-time posture coach/tracker on Makuake 

(makuake.com), the largest crowdfunding platform in Japan.

 

The K-ICT Born2Global Centre(Born2Global) announced that NAMU, one of its member startups, 

has been ranked as the company with the second-fastest-growing crowdfunding campaign on the 

Makuake platform for ALEX, its forward head posture (FHP, known as “text neck”) coach/tracker

—and within only two days of its launch. 

 

Founded in 2013, Makuake is Japan’s largest crowdfunding platform. Both startups and conglomerates 

use Makuake’s platform to secure funds and carry out marketing activities. 

NAMU plans to use its Makuake campaign as the starting point for its entry into the Japanese market 

as well as to diversify its distributors. 

 

 

In 2016, NAMU achieved more than 140 percent of its original funding goal after only 10 days 

on the U.S.-based crowdfunding platform Kickstarter, successfully securing USD 70,706 

(approx. KRW 82 million). Moreover, the company received high praise for completing the delivery 

of its product to its 1,200 supporters in 53 countries ahead of its original delivery deadline. 

ALEX is currently sold in 11 countries, including the U.S., UK, and Germany, and has earned KRW 

300 million in cumulative revenue so far. 

 

NAMU CEO Jonathan Kim said, “With people’s increased use of smartphones and computers, the 

proportion of cases of forward head posture occurring among young people, ranging from teenagers 

to people their 30s, has increased to 60 percent. Of these, survey results show that 83 percent are 

high school students. With the sudden increase in the incidence of cervical disorders worldwide, 

there is incredible market potential for smart products designed to correct poor posture. Having 

focused on the South Korean and U.S. markets in 2016, we will now turn our attention toward 

expansion into China and the Asian market in 2017, starting with Japan.” 

 

The link to NAMU’s Makuake crowdfunding campaign page is: https://www.makuake.com/project/alex/

 

 

 

 


 

Our member in this article

          

 

Description

ALEX encourages good posture habits.

If you slouch, ALEX will gently vibrate to correct it.

          

 

The healthcare startup NAMU recently launched its real-time posture coach/tracker on Makuake 

(makuake.com), the largest crowdfunding platform in Japan.

 

The K-ICT Born2Global Centre(Born2Global) announced that NAMU, one of its member startups, 

has been ranked as the company with the second-fastest-growing crowdfunding campaign on the 

Makuake platform for ALEX, its forward head posture (FHP, known as “text neck”) coach/tracker

—and within only two days of its launch. 

 

Founded in 2013, Makuake is Japan’s largest crowdfunding platform. Both startups and conglomerates 

use Makuake’s platform to secure funds and carry out marketing activities. 

NAMU plans to use its Makuake campaign as the starting point for its entry into the Japanese market 

as well as to diversify its distributors. 

 

 

In 2016, NAMU achieved more than 140 percent of its original funding goal after only 10 days 

on the U.S.-based crowdfunding platform Kickstarter, successfully securing USD 70,706 

(approx. KRW 82 million). Moreover, the company received high praise for completing the delivery 

of its product to its 1,200 supporters in 53 countries ahead of its original delivery deadline. 

ALEX is currently sold in 11 countries, including the U.S., UK, and Germany, and has earned KRW 

300 million in cumulative revenue so far. 

 

NAMU CEO Jonathan Kim said, “With people’s increased use of smartphones and computers, the 

proportion of cases of forward head posture occurring among young people, ranging from teenagers 

to people their 30s, has increased to 60 percent. Of these, survey results show that 83 percent are 

high school students. With the sudden increase in the incidence of cervical disorders worldwide, 

there is incredible market potential for smart products designed to correct poor posture. Having 

focused on the South Korean and U.S. markets in 2016, we will now turn our attention toward 

expansion into China and the Asian market in 2017, starting with Japan.” 

 

The link to NAMU’s Makuake crowdfunding campaign page is: https://www.makuake.com/project/alex/

 

 

 

 


 

Our member in this article

          

 

Description

ALEX encourages good posture habits.

If you slouch, ALEX will gently vibrate to correct it.

          

 

Health care startup NAMU announced Friday that it had released “Alex,”

a wearable tracker designed to reduce turtleneck, or forward head posture.

Until December this year, Alex will be undergoing clinical testing at two major hospitals in Korea,

Asan Medical Center and Mok-Huri Neck & Back Hospital of Oriental Medicine,

which specializes in the treatment of degenerative disc diseases.

The results of these tests will be presented in academic journals in Korea and

numerous other countries. 

As of Jan. 2016, NAMU has already raised the funds it needs through Kickstarter.
It amassed $70,000, far more than its original goal of $20,000, and recently finished shipping
its product to 1,200 locations worldwide. The company is now conducting additional crowdfunding
through the U.S. site Indiegogo. Due to its meteoric rise in popularity,
Alex was introduced in The Wall Street Journal in May as a device that
might be able to help prevent cervical disc disease. 

Alex, developed and produced by NAMU, is a wearable tracker that helps uses correct “turtleneck” posture. The data Alex collects is synched to the user’s smartphone and displayed. (NAMU)

The main function of the device is correcting poor neck posture.

The wearable device with sensor attached is hung against the back of the neck,
where it produces a warning vibration whenever the user bends their neck or
allows their head to extend forward. The neck postures the user assumes
while wearing Alex are saved on the device by posture type, and that saved data is
synched to the user’s smartphone via Bluetooth and processed to produce graphs and
other types of visual statistical data. The warning vibrations and posture analysis data
encourage the user to correct the bad habits that led to their poor neck posture, which is
one of the biggest causes of cervical disc disease. Furthermore, if the data is shown to
a physical therapist, the Alex user can receive more effective, targeted treatment. 

Alex’s key technology is its “sensing” function, which detects minute changes

in a number of factors -- such as the angle of the neck,
time during which same posture is maintained. The device creates an algorithm based of
this information. Another essential aspect is the ergonomic design of the device’s legs. 

“Alex is the outcome of exhaustive testing on prototypes conducted by researchers who

majored in control and measurement engineering,” CMO Lee Cheol-hwan said.

“The product has received great recognition for its quality, so much so that

a domestic IT company recently placed a large order, and plans to use the device
as a means of improving the health and welfare of its staff.”

 

 

 

 

 

 

Health care startup NAMU announced Friday that it had released “Alex,”

a wearable tracker designed to reduce turtleneck, or forward head posture.

Until December this year, Alex will be undergoing clinical testing at two major hospitals in Korea,

Asan Medical Center and Mok-Huri Neck & Back Hospital of Oriental Medicine,

which specializes in the treatment of degenerative disc diseases.

The results of these tests will be presented in academic journals in Korea and

numerous other countries. 

As of Jan. 2016, NAMU has already raised the funds it needs through Kickstarter.
It amassed $70,000, far more than its original goal of $20,000, and recently finished shipping
its product to 1,200 locations worldwide. The company is now conducting additional crowdfunding
through the U.S. site Indiegogo. Due to its meteoric rise in popularity,
Alex was introduced in The Wall Street Journal in May as a device that
might be able to help prevent cervical disc disease. 

Alex, developed and produced by NAMU, is a wearable tracker that helps uses correct “turtleneck” posture. The data Alex collects is synched to the user’s smartphone and displayed. (NAMU)

The main function of the device is correcting poor neck posture.

The wearable device with sensor attached is hung against the back of the neck,
where it produces a warning vibration whenever the user bends their neck or
allows their head to extend forward. The neck postures the user assumes
while wearing Alex are saved on the device by posture type, and that saved data is
synched to the user’s smartphone via Bluetooth and processed to produce graphs and
other types of visual statistical data. The warning vibrations and posture analysis data
encourage the user to correct the bad habits that led to their poor neck posture, which is
one of the biggest causes of cervical disc disease. Furthermore, if the data is shown to
a physical therapist, the Alex user can receive more effective, targeted treatment. 

Alex’s key technology is its “sensing” function, which detects minute changes

in a number of factors -- such as the angle of the neck,
time during which same posture is maintained. The device creates an algorithm based of
this information. Another essential aspect is the ergonomic design of the device’s legs. 

“Alex is the outcome of exhaustive testing on prototypes conducted by researchers who

majored in control and measurement engineering,” CMO Lee Cheol-hwan said.

“The product has received great recognition for its quality, so much so that

a domestic IT company recently placed a large order, and plans to use the device
as a means of improving the health and welfare of its staff.”

 

 

 

 

 

 

Health care startup NAMU announced Friday that it had released “Alex,”

a wearable tracker designed to reduce turtleneck, or forward head posture.

Until December this year, Alex will be undergoing clinical testing at two major hospitals in Korea,

Asan Medical Center and Mok-Huri Neck & Back Hospital of Oriental Medicine,

which specializes in the treatment of degenerative disc diseases.

The results of these tests will be presented in academic journals in Korea and

numerous other countries. 

As of Jan. 2016, NAMU has already raised the funds it needs through Kickstarter.
It amassed $70,000, far more than its original goal of $20,000, and recently finished shipping
its product to 1,200 locations worldwide. The company is now conducting additional crowdfunding
through the U.S. site Indiegogo. Due to its meteoric rise in popularity,
Alex was introduced in The Wall Street Journal in May as a device that
might be able to help prevent cervical disc disease. 

Alex, developed and produced by NAMU, is a wearable tracker that helps uses correct “turtleneck” posture. The data Alex collects is synched to the user’s smartphone and displayed. (NAMU)

The main function of the device is correcting poor neck posture.

The wearable device with sensor attached is hung against the back of the neck,
where it produces a warning vibration whenever the user bends their neck or
allows their head to extend forward. The neck postures the user assumes
while wearing Alex are saved on the device by posture type, and that saved data is
synched to the user’s smartphone via Bluetooth and processed to produce graphs and
other types of visual statistical data. The warning vibrations and posture analysis data
encourage the user to correct the bad habits that led to their poor neck posture, which is
one of the biggest causes of cervical disc disease. Furthermore, if the data is shown to
a physical therapist, the Alex user can receive more effective, targeted treatment. 

Alex’s key technology is its “sensing” function, which detects minute changes

in a number of factors -- such as the angle of the neck,
time during which same posture is maintained. The device creates an algorithm based of
this information. Another essential aspect is the ergonomic design of the device’s legs. 

“Alex is the outcome of exhaustive testing on prototypes conducted by researchers who

majored in control and measurement engineering,” CMO Lee Cheol-hwan said.

“The product has received great recognition for its quality, so much so that

a domestic IT company recently placed a large order, and plans to use the device
as a means of improving the health and welfare of its staff.”

 

 

 

 

 

 

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