Apposter, a member company of the Born2Global Centre, released an unlimited subscription plan for its independently-developed MR TIME earlier this month.
MR TIME is a global platform that allows easy creation and sharing of smart watch faces via mobile phones. The recently-released unlimited subscription plan, "MR TIME Subscription Pass," is a service that offers over 300 (charged) premium watch faces regardless of their original cost. MR TIME Subscription Pass was simultaneously released on Google Play and the Samsung Galaxy Store.
Apposter CEO Sean Kyung said, "We released a regular subscription model that adds even greater privileges to the existing in-app service as a way of expanding our fixed user base. By allowing unlimited use of high-quality premium design watch faces, previously only sold individually, through a single subscription plan purchase, we expect not only to enhance user satisfaction but also see an increase in the number of active users."
The key business premise of MR TIME is that it is the world's easiest and fastest way to create one-of-a-kind smart watches. It offers a DIY tool using a customization engine for easy construction of diverse watch face designs and is compatible with over 90 types of smart watch devices.
Since its inception in 2015, MR TIME has been downloaded over two million times. Individual content downloads number approximately 10 million, while 650,000 watch faces have been created thus far.
The VIP model, which includes an ad removal function, is available for an annual fee of USD 24.99 or a monthly fee of USD 2.99. The regular unlimited subscription plan is available for an annual fee of USD 21.99. Those who purchase a subscription plan at Google Play by September 30 will receive a 10 percent discount, regardless of plan type.
In May, Apposter released two MR TIME X Maison Kitsuné smartwatch straps and three smartwatch faces, which were created through collaborations with Maison Kitsuné and Samsung Electronics (official partners of Apposter), respectively, simultaneously with the release of the Galaxy Watch Active. Apposter also actively engages in cooperative endeavors with other global brands, including Ducati, Marymond, Astro Boy, Rilakkuma, and Keith Haring.