The know-how to successful product localization in US through the presentation on variety of cases will be presented by Hyejin Lee, CEO at the MEME.

 

Following cases will be presented at the seminar:

       -  Culture and design differences between South and North Americas

       -  Why it is hard to find a sleek and tall refrigerator in US market?

       -  Why cute and sophisticated designed products are not popular in US?

       -  You can find Serif TV in MoMa. Does it mean that it is successful design in US?

       -  If you understand customers you can find answers : Sleep Sensor, Campus Tap, Organic Parking

 

Speaker:

Hyejin Lee, CEO at the MEME, a Cambridge-based design consultancy. She has over 20 years of professional and academic experience in various design disciplines and has worked with various types of industry including consumer electronics, healthcare, or robotics. She also serves as a mentor for startups helping them incorporate today’s much needed design strategy. She has a Master in Design Studies degree in the Digital Media and Production Environments concentration at Harvard University. She also holds a Bachelor of Fine Arts in Industrial Design from Seoul National University.

 

Online registration is available at http://www.onoffmix.com/event/97591.

 

 

 

 

 


 

 

The know-how to successful product localization in US through the presentation on variety of cases will be presented by Hyejin Lee, CEO at the MEME.

 

Following cases will be presented at the seminar:

       -  Culture and design differences between South and North Americas

       -  Why it is hard to find a sleek and tall refrigerator in US market?

       -  Why cute and sophisticated designed products are not popular in US?

       -  You can find Serif TV in MoMa. Does it mean that it is successful design in US?

       -  If you understand customers you can find answers : Sleep Sensor, Campus Tap, Organic Parking

 

Speaker:

Hyejin Lee, CEO at the MEME, a Cambridge-based design consultancy. She has over 20 years of professional and academic experience in various design disciplines and has worked with various types of industry including consumer electronics, healthcare, or robotics. She also serves as a mentor for startups helping them incorporate today’s much needed design strategy. She has a Master in Design Studies degree in the Digital Media and Production Environments concentration at Harvard University. She also holds a Bachelor of Fine Arts in Industrial Design from Seoul National University.

 

Online registration is available at http://www.onoffmix.com/event/97591.

 

 

 

 

 


 

 

The know-how to successful product localization in US through the presentation on variety of cases will be presented by Hyejin Lee, CEO at the MEME.

 

Following cases will be presented at the seminar:

       -  Culture and design differences between South and North Americas

       -  Why it is hard to find a sleek and tall refrigerator in US market?

       -  Why cute and sophisticated designed products are not popular in US?

       -  You can find Serif TV in MoMa. Does it mean that it is successful design in US?

       -  If you understand customers you can find answers : Sleep Sensor, Campus Tap, Organic Parking

 

Speaker:

Hyejin Lee, CEO at the MEME, a Cambridge-based design consultancy. She has over 20 years of professional and academic experience in various design disciplines and has worked with various types of industry including consumer electronics, healthcare, or robotics. She also serves as a mentor for startups helping them incorporate today’s much needed design strategy. She has a Master in Design Studies degree in the Digital Media and Production Environments concentration at Harvard University. She also holds a Bachelor of Fine Arts in Industrial Design from Seoul National University.

 

Online registration is available at http://www.onoffmix.com/event/97591.

 

 

 

 

 

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