Twinword, a company that has developed a platform that collects, analyzes, and uses big data based on natural language processing technology, was recently ranked among the top seven companies on Amazon Web Services (AWS) Marketplace.

 


 

A member company of the K-ICT Born2Global Centre, Twinword announced on December 8 that it had been designated as an API supplier in the AI solution sector by AWS Marketplace and featured on its main page. 

 

AWS Marketplace is an online store that helps customers find and purchase the services and software they need to operate their businesses and establish programs.

 

With the growing focus that Amazon has been placing on its API marketplace (which features operational systems for web service developers and programmers and application program interfaces), Twinword, which specializes in the extraction of contextual data, released 13 APIs on AWS Marketplace, including its automatic topic tagging, word association, and sentiment analysis APIs.

 

Twinword's language analysis API comprehends and analyzes sentences in two ways: natural language processing technology and the human process of creating associations between words. This API is currently being used to create search engines, online shopping websites, and software that is based on language analysis. Twinword also offers search engine optimization service through "Twinword Ideas," an independently developed API-based keyword research tool.

 

Twinword CEO Kim Kono said, "According to Forbes, the API market is growing very rapidly, as evidenced by the registration of 16,590 APIs released by companies such as Google and Facebook. Within the past few years, many global corporations, including Oracle, HP, and IBM, have entered the API market. With the increasing interest in the Fourth Industrial Revolution and AI, AWS Marketplace is increasingly focusing on APIs related to AI. The fact that Twinword's API service has been included in Amazon's rankings of top API developers is itself highly significant." Kim went on to add, "It is proof of the general recognition of Twinword in the API market. And as a result, we will soon become a much more active player in the market, which is expected to continue growing."

 

According to the statistics of RapidAPI, a competitor of AWS Marketplace, Twinword has more members and users than companies such as AlchemyAPI, IBM Watson, and Microsoft.

 

Kim explained, "It is astonishing that Twinword's API is competitive with those of conglomerates and multinational corporations--in fact, it is currently believed to be even more advanced than many of the APIs of such companies. The fact that Twinword's language analysis API has become so widely used implies that, with the shift to a content-centered structure, users are becoming increasingly interested in tools that accurately analyze how people use language."

 

 

 

Image credit: Twinword

 

This is the ninth post in our series: Discover Korea’s Tech, 

where we will talk to a mix of Korean startup entrepreneurs who stood their own ground with their technology, 

in Korea’s economy notoriously dominated by gigantic companies. 

Stay tuned over the coming month as we talk to Korean entrepreneurs. 

You can follow our updates @technodechina for new stories in the series.

 

Entering a new market, especially one with a different language than yours, is not easy. 

All of your content needs to be expressed as naturally as possible. 

Finding the right words and expressions to accurately delivery your brand’s image and message is no easy task. 

Indeed, no matter how much time is put into crafting your content, 

fatal mistakes with awkward or incorrect translations are difficult to avoid.

 

That is exactly the challenge that Twinword hopes to solve 

by using natural language processing to make optimal language choices.

 

Since much of the Internet is based around search engine discovery, 

getting your keyword right is hugely important. 

Founded in 2012, Twinword combines data science 

and SEO/keyword research to deliver high quality keyword results for any business 

by extracting word associations and word relationships.

 

In the beginning of November, they released a new product called Twinword.Ideas.

 

“For those working in marketing industry in US are very keen to find relevant keywords 

and have had to pay a huge cost to advertisement companies for this role. 

Now, they can use Twinword.Ideas for that.” says Kono Kim, 

the founder of Twinword and a PhD candidate in natural language processing. 

On the other hand, Twinword also helps Korean and Chinese companies struggling to grab US consumers.

 

It is important to note that Twinword.Ideas is not merely a tool providing keywords.

 

“There already are a lot of startups providing similar service 

and Google Keyword Planner is doing this even for free”, says Kono.

 

Although these normal keyword research tools provides you 

with a long list of supposedly relevant keywords. 

But, this list is calculated purely from big data, 

it is very raw, leaving users to actually check one by one for relevance.

 

“Our technology provides other ways to play with that list.

We do this through a technology called semantic sourcing 

which basically reprioritizes the order of words. 

We let the users catch the words that more specifically fits their demand and intent”, Kono said.

 

There are two different features to realize this goal. 

The first one is User Intent; this filters keywords by the intent users have when searching between Know, Do, Buy, Local, and Web. 

For example, if the user chose ‘Buy’, 

only transaction-related keywords and buying-behavior related keywords will show up.

 

Another feature is Target Relevance. 

By freely entering the important element in keywords, 

the order of words changes to be more relevant. 

So, if I write ‘price’, then words that are related to price are put in higher ranks.

 

Considering that it has only been three weeks since Twinword.Ideas launched, 

it is impressive that Twinword.Ideas has been achieving more than 5 percent increase 

every week regarding user acquisition and traffic. 

And they have already established partnerships 

with US ad management solution platforms to integrate Twinword.Ideas keyword research tool.

 

“We are also close to partnering with SEO service platforms specialized in Chinese. 

So, in the future, as our existing clients want to expand their service to Chinese websites, 

we will be ready to provide that service as well”, says Kono. 

“Our goal is to assist companies in better understanding their consumers. 

We set up keyword strategy, utilize keywords on contents, validate traffic and results, and then at last, verify 

which keyword actually attracted their potential customers. It is a comprehensive cycle that we manage.”

 

Twinword is supported by K-ICT Born2Global Center

a major Korean government agency under the Ministry of Science, 

ICT and Future Planning (MSIP).



http://technode.com/2016/11/28/this-company-uses-nlp-to-find-the-right-keyword/



 

Image credit: Twinword

 

This is the ninth post in our series: Discover Korea’s Tech, 

where we will talk to a mix of Korean startup entrepreneurs who stood their own ground with their technology, 

in Korea’s economy notoriously dominated by gigantic companies. 

Stay tuned over the coming month as we talk to Korean entrepreneurs. 

You can follow our updates @technodechina for new stories in the series.

 

Entering a new market, especially one with a different language than yours, is not easy. 

All of your content needs to be expressed as naturally as possible. 

Finding the right words and expressions to accurately delivery your brand’s image and message is no easy task. 

Indeed, no matter how much time is put into crafting your content, 

fatal mistakes with awkward or incorrect translations are difficult to avoid.

 

That is exactly the challenge that Twinword hopes to solve 

by using natural language processing to make optimal language choices.

 

Since much of the Internet is based around search engine discovery, 

getting your keyword right is hugely important. 

Founded in 2012, Twinword combines data science 

and SEO/keyword research to deliver high quality keyword results for any business 

by extracting word associations and word relationships.

 

In the beginning of November, they released a new product called Twinword.Ideas.

 

“For those working in marketing industry in US are very keen to find relevant keywords 

and have had to pay a huge cost to advertisement companies for this role. 

Now, they can use Twinword.Ideas for that.” says Kono Kim, 

the founder of Twinword and a PhD candidate in natural language processing. 

On the other hand, Twinword also helps Korean and Chinese companies struggling to grab US consumers.

 

It is important to note that Twinword.Ideas is not merely a tool providing keywords.

 

“There already are a lot of startups providing similar service 

and Google Keyword Planner is doing this even for free”, says Kono.

 

Although these normal keyword research tools provides you 

with a long list of supposedly relevant keywords. 

But, this list is calculated purely from big data, 

it is very raw, leaving users to actually check one by one for relevance.

 

“Our technology provides other ways to play with that list.

We do this through a technology called semantic sourcing 

which basically reprioritizes the order of words. 

We let the users catch the words that more specifically fits their demand and intent”, Kono said.

 

There are two different features to realize this goal. 

The first one is User Intent; this filters keywords by the intent users have when searching between Know, Do, Buy, Local, and Web. 

For example, if the user chose ‘Buy’, 

only transaction-related keywords and buying-behavior related keywords will show up.

 

Another feature is Target Relevance. 

By freely entering the important element in keywords, 

the order of words changes to be more relevant. 

So, if I write ‘price’, then words that are related to price are put in higher ranks.

 

Considering that it has only been three weeks since Twinword.Ideas launched, 

it is impressive that Twinword.Ideas has been achieving more than 5 percent increase 

every week regarding user acquisition and traffic. 

And they have already established partnerships 

with US ad management solution platforms to integrate Twinword.Ideas keyword research tool.

 

“We are also close to partnering with SEO service platforms specialized in Chinese. 

So, in the future, as our existing clients want to expand their service to Chinese websites, 

we will be ready to provide that service as well”, says Kono. 

“Our goal is to assist companies in better understanding their consumers. 

We set up keyword strategy, utilize keywords on contents, validate traffic and results, and then at last, verify 

which keyword actually attracted their potential customers. It is a comprehensive cycle that we manage.”

 

Twinword is supported by K-ICT Born2Global Center

a major Korean government agency under the Ministry of Science, 

ICT and Future Planning (MSIP).



http://technode.com/2016/11/28/this-company-uses-nlp-to-find-the-right-keyword/



 

Image credit: Twinword

 

This is the ninth post in our series: Discover Korea’s Tech, 

where we will talk to a mix of Korean startup entrepreneurs who stood their own ground with their technology, 

in Korea’s economy notoriously dominated by gigantic companies. 

Stay tuned over the coming month as we talk to Korean entrepreneurs. 

You can follow our updates @technodechina for new stories in the series.

 

Entering a new market, especially one with a different language than yours, is not easy. 

All of your content needs to be expressed as naturally as possible. 

Finding the right words and expressions to accurately delivery your brand’s image and message is no easy task. 

Indeed, no matter how much time is put into crafting your content, 

fatal mistakes with awkward or incorrect translations are difficult to avoid.

 

That is exactly the challenge that Twinword hopes to solve 

by using natural language processing to make optimal language choices.

 

Since much of the Internet is based around search engine discovery, 

getting your keyword right is hugely important. 

Founded in 2012, Twinword combines data science 

and SEO/keyword research to deliver high quality keyword results for any business 

by extracting word associations and word relationships.

 

In the beginning of November, they released a new product called Twinword.Ideas.

 

“For those working in marketing industry in US are very keen to find relevant keywords 

and have had to pay a huge cost to advertisement companies for this role. 

Now, they can use Twinword.Ideas for that.” says Kono Kim, 

the founder of Twinword and a PhD candidate in natural language processing. 

On the other hand, Twinword also helps Korean and Chinese companies struggling to grab US consumers.

 

It is important to note that Twinword.Ideas is not merely a tool providing keywords.

 

“There already are a lot of startups providing similar service 

and Google Keyword Planner is doing this even for free”, says Kono.

 

Although these normal keyword research tools provides you 

with a long list of supposedly relevant keywords. 

But, this list is calculated purely from big data, 

it is very raw, leaving users to actually check one by one for relevance.

 

“Our technology provides other ways to play with that list.

We do this through a technology called semantic sourcing 

which basically reprioritizes the order of words. 

We let the users catch the words that more specifically fits their demand and intent”, Kono said.

 

There are two different features to realize this goal. 

The first one is User Intent; this filters keywords by the intent users have when searching between Know, Do, Buy, Local, and Web. 

For example, if the user chose ‘Buy’, 

only transaction-related keywords and buying-behavior related keywords will show up.

 

Another feature is Target Relevance. 

By freely entering the important element in keywords, 

the order of words changes to be more relevant. 

So, if I write ‘price’, then words that are related to price are put in higher ranks.

 

Considering that it has only been three weeks since Twinword.Ideas launched, 

it is impressive that Twinword.Ideas has been achieving more than 5 percent increase 

every week regarding user acquisition and traffic. 

And they have already established partnerships 

with US ad management solution platforms to integrate Twinword.Ideas keyword research tool.

 

“We are also close to partnering with SEO service platforms specialized in Chinese. 

So, in the future, as our existing clients want to expand their service to Chinese websites, 

we will be ready to provide that service as well”, says Kono. 

“Our goal is to assist companies in better understanding their consumers. 

We set up keyword strategy, utilize keywords on contents, validate traffic and results, and then at last, verify 

which keyword actually attracted their potential customers. It is a comprehensive cycle that we manage.”

 

Twinword is supported by K-ICT Born2Global Center

a major Korean government agency under the Ministry of Science, 

ICT and Future Planning (MSIP).



http://technode.com/2016/11/28/this-company-uses-nlp-to-find-the-right-keyword/



 

SEOUL, South Korea, July 11, 2016 /PRNewswire/ -- K-ICT Born2Global Center, 

a major Korean government agency under the Ministry of Science, ICT and Future Planning (MSIP),

announces that its member startup "Twinword Inc." launched a word association 

based personality test "Twinword Mind" earlier today.

 

Personality tests are designed for better understanding individual's personality 

within genetic, environmental and social components. 

Upon the completion of the test, participant can recognize his or her communication style, 

type of information gathering, decision-making and overall outlook.

 

Through Twinword Word Graph technology, 

Twinword Mind created the easiest and most intuitive psychological test offered online. 

Twinword Mind test provides certain words and evaluates personality type based on the test taker's perception.

 

The core testing technique of Twinword Mind, Word Association, 

is based on Carl Gustav Jung's approach to personality. 

Jung discovered connection between groups of thoughts, feelings, memories, 

and perceptions with words and related concepts. 

This discovery made it possible for Twinword Mind to test without a self-report personality questionnaire.

 

Most traditional personality tests consist of more than 90 questions and take up to 1 hour to finish, 

while Twinword's technology makes it possible to retrieve results in less than 25 minutes by providing 48 questions. 

This advancement minimizes the time it takes to process the test data 

and helps to quickly provide personality trait results.

 

 

"Twinword Mind," a personality test developed by Twinword

 

Recently, Twinword Mind has entered into a collaboration with DreamSquare, 

a company that provides a personalized job navigator 

that helps new graduates fi­nd and land the best-­fitting job. 

Twinword Mind's psychological tests are being utilized as a pre-hiring candidate assessment, 

helping hiring managers to understand if candidate's personality fits into the company culture, 

and if specific traits required of the position are present.

 

CEO Kono Kim said, "Apart from this, the test can also be taken by the candidate himself,

as a career counseling guide to find out what kind of jobs are suitable for one's personality type."

 

Kim added, "Other applications of Twinword Mind's psychological tests in business context include: 

team building, leadership training, executive coaching, personal development and even marketing."

 

About Born2Global: Founded in September 2013, Born2Global Center has selected over 100 startups 

with high potential for entering the global market and provides services 

such as professional consulting in law, patents, accounting, marketing, investment and business development. 

Over 60 startups have been selected to reside in the business space "K-Global Startup Hub" 

and receive consulting services at the Startup Campus. 

The Startup Campus in Pangyo is the "Silicon Valley" of South Korea, 

emerging as the latest hot spot in the thriving startup ecosystem. 

The 582K square feet Startup Campus is the future home for tech startup stars to connect with the global market.

 

About Twinword Inc.: Twinword Inc. provides human-text understanding APIs for developers and enterprises. 

The company has established a significant presence in the NLP industry, 

providing a wide range of APIs for over 1500 developers and businesses.

 

For more detailed information about Twinword, please check out www.twinword.com

 

 

http://www.prnewswire.com/news-releases/born2globals-startup-twinword-launch-twinword-mind-creation-of-innovative-personality-test-300296425.html

SEOUL, South Korea, July 11, 2016 /PRNewswire/ -- K-ICT Born2Global Center, 

a major Korean government agency under the Ministry of Science, ICT and Future Planning (MSIP),

announces that its member startup "Twinword Inc." launched a word association 

based personality test "Twinword Mind" earlier today.

 

Personality tests are designed for better understanding individual's personality 

within genetic, environmental and social components. 

Upon the completion of the test, participant can recognize his or her communication style, 

type of information gathering, decision-making and overall outlook.

 

Through Twinword Word Graph technology, 

Twinword Mind created the easiest and most intuitive psychological test offered online. 

Twinword Mind test provides certain words and evaluates personality type based on the test taker's perception.

 

The core testing technique of Twinword Mind, Word Association, 

is based on Carl Gustav Jung's approach to personality. 

Jung discovered connection between groups of thoughts, feelings, memories, 

and perceptions with words and related concepts. 

This discovery made it possible for Twinword Mind to test without a self-report personality questionnaire.

 

Most traditional personality tests consist of more than 90 questions and take up to 1 hour to finish, 

while Twinword's technology makes it possible to retrieve results in less than 25 minutes by providing 48 questions. 

This advancement minimizes the time it takes to process the test data 

and helps to quickly provide personality trait results.

 

 

"Twinword Mind," a personality test developed by Twinword

 

Recently, Twinword Mind has entered into a collaboration with DreamSquare, 

a company that provides a personalized job navigator 

that helps new graduates fi­nd and land the best-­fitting job. 

Twinword Mind's psychological tests are being utilized as a pre-hiring candidate assessment, 

helping hiring managers to understand if candidate's personality fits into the company culture, 

and if specific traits required of the position are present.

 

CEO Kono Kim said, "Apart from this, the test can also be taken by the candidate himself,

as a career counseling guide to find out what kind of jobs are suitable for one's personality type."

 

Kim added, "Other applications of Twinword Mind's psychological tests in business context include: 

team building, leadership training, executive coaching, personal development and even marketing."

 

About Born2Global: Founded in September 2013, Born2Global Center has selected over 100 startups 

with high potential for entering the global market and provides services 

such as professional consulting in law, patents, accounting, marketing, investment and business development. 

Over 60 startups have been selected to reside in the business space "K-Global Startup Hub" 

and receive consulting services at the Startup Campus. 

The Startup Campus in Pangyo is the "Silicon Valley" of South Korea, 

emerging as the latest hot spot in the thriving startup ecosystem. 

The 582K square feet Startup Campus is the future home for tech startup stars to connect with the global market.

 

About Twinword Inc.: Twinword Inc. provides human-text understanding APIs for developers and enterprises. 

The company has established a significant presence in the NLP industry, 

providing a wide range of APIs for over 1500 developers and businesses.

 

For more detailed information about Twinword, please check out www.twinword.com

 

 

http://www.prnewswire.com/news-releases/born2globals-startup-twinword-launch-twinword-mind-creation-of-innovative-personality-test-300296425.html

SEOUL, South Korea, July 11, 2016 /PRNewswire/ -- K-ICT Born2Global Center, 

a major Korean government agency under the Ministry of Science, ICT and Future Planning (MSIP),

announces that its member startup "Twinword Inc." launched a word association 

based personality test "Twinword Mind" earlier today.

 

Personality tests are designed for better understanding individual's personality 

within genetic, environmental and social components. 

Upon the completion of the test, participant can recognize his or her communication style, 

type of information gathering, decision-making and overall outlook.

 

Through Twinword Word Graph technology, 

Twinword Mind created the easiest and most intuitive psychological test offered online. 

Twinword Mind test provides certain words and evaluates personality type based on the test taker's perception.

 

The core testing technique of Twinword Mind, Word Association, 

is based on Carl Gustav Jung's approach to personality. 

Jung discovered connection between groups of thoughts, feelings, memories, 

and perceptions with words and related concepts. 

This discovery made it possible for Twinword Mind to test without a self-report personality questionnaire.

 

Most traditional personality tests consist of more than 90 questions and take up to 1 hour to finish, 

while Twinword's technology makes it possible to retrieve results in less than 25 minutes by providing 48 questions. 

This advancement minimizes the time it takes to process the test data 

and helps to quickly provide personality trait results.

 

 

"Twinword Mind," a personality test developed by Twinword

 

Recently, Twinword Mind has entered into a collaboration with DreamSquare, 

a company that provides a personalized job navigator 

that helps new graduates fi­nd and land the best-­fitting job. 

Twinword Mind's psychological tests are being utilized as a pre-hiring candidate assessment, 

helping hiring managers to understand if candidate's personality fits into the company culture, 

and if specific traits required of the position are present.

 

CEO Kono Kim said, "Apart from this, the test can also be taken by the candidate himself,

as a career counseling guide to find out what kind of jobs are suitable for one's personality type."

 

Kim added, "Other applications of Twinword Mind's psychological tests in business context include: 

team building, leadership training, executive coaching, personal development and even marketing."

 

About Born2Global: Founded in September 2013, Born2Global Center has selected over 100 startups 

with high potential for entering the global market and provides services 

such as professional consulting in law, patents, accounting, marketing, investment and business development. 

Over 60 startups have been selected to reside in the business space "K-Global Startup Hub" 

and receive consulting services at the Startup Campus. 

The Startup Campus in Pangyo is the "Silicon Valley" of South Korea, 

emerging as the latest hot spot in the thriving startup ecosystem. 

The 582K square feet Startup Campus is the future home for tech startup stars to connect with the global market.

 

About Twinword Inc.: Twinword Inc. provides human-text understanding APIs for developers and enterprises. 

The company has established a significant presence in the NLP industry, 

providing a wide range of APIs for over 1500 developers and businesses.

 

For more detailed information about Twinword, please check out www.twinword.com

 

 

http://www.prnewswire.com/news-releases/born2globals-startup-twinword-launch-twinword-mind-creation-of-innovative-personality-test-300296425.html

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