VisualCamp has launched its “SeeSo” website on April 13, a mobile eye tracking and gaze analytic SDK that allows developers to know where users are looking and their concentration.

 

SeeSo website is an SDK management all-in-one platform for app developers, providing services such as SeeSo licensing, SDK usage management, payment, development guide documents, and customer support.

 

Individual developers can develop apps with eye tracking capabilities without expensive initial costs, and enterprise developers can test the marketability by implementing prototypes or beta apps before entering the full service. All users can easily create an account with Gmail or Github, and by providing up to 10,000 sessions per month for free as a basic plan, the barriers to eye tracking has been lowered so that it can be applied to various apps.

 

SeeSo amid this crisis can be applied to check attendance in remote classes, confirm students’ class concentration, validate the review and monitor the access to important documents, test user experience (UX) remotely, and data-based customized product recommendation services

 

“We recently wanted to give agency to those who are anxious about the COVID-19. The increasing remote nature of daily life and the issues that arise because of it, has many asking us about eye tracking technology. We plan to continue commercialization so that the barrier to entry can be lowered for everyone to have access,” said Suk Yun-Chan, CEO of Visual Camp.

 

Last month, VisualCamp launched the SeeSo Web Analysis app, which analyzes users’ eye movements while browsing a website for free. Through the app, user can see how their eyes are moving in real time and quantifiably understand how the website works from a UX standpoint.

 

For more detailed information on SeeSo website, visit https://seeso.io/#/.





The eye tracking and gaze analytic tech startup and a member company of the Born2Global Centre, VisualCamp, released on March 5th “SeeSo Web Analysis”, a mobile web analysis app, for free. SeeSo Web Analysis is an app where a user can enter a web URL and track their eyes as they use the website. The app then provides an analysis of gaze data in real time.

 

Their analytics provide where you are focusing through heatmaps, the path you visually take, and how long you are looking. Currently SeeSo Web Analysis is available on the iOS App Store with the Android version to be released next.

 

Yunchan Suk, CEO of VisualCamp, said, “There has been limited access for eye tracking to the public. With VisualCamp, I hope more people can have access and leverage this technology.”

 

VisualCamp introduced the first eye tracking software using only the front camera in smartphones in 2018 and has provided demo apps with mobile eye tracking on a request basis to this date. They have developed six demo apps such as Eye Scrolling, Eye Game, and Eye Page Turner.

 

VisualCamp developed a demo app that recommends products based on gaze data, rather than clicks, in mobile shopping malls as a Proof of Concept (PoC) in September last year with the support of CJ. They tested them on 101 women in their 20s and 30s. According to the test, 71.2% of their testers responded to the recommend product based on their gaze data. VisualCamp found it is possible to indirectly infer user’s purchasing tendencies by quantitatively identifying where people fixated whether it was images, prices, and reviews. These tendencies in a mobile shopping dominant era are a major concern for e-commerce when they try to do personalized marketing and advertising with videos.

 

Meanwhile, VisualCamp, South Korea based eye tracking company has launched US office in California for deploying its mobile eye tracking SDK. Yunchan Suk said, “We are confident that collecting and analyzing user’s gaze data from smartphones will bring new changes to the mobile market especially for US which has many global platforms. It will be useful not only for corporations who want to help their customer base, but also for individual developers and designers in UX to utilize eye tracking and gaze analysis.”



The Born2Global Centre (Born2Global), a major Korean government innovation agency that operates under the country's Ministry of Science and ICT and greatly contributes to the Korean startup ecosystem, will be increasing its efforts to spread innovative Korean technologies to developing countries.


 

Born2Global participated in World Bank Group's "Korea Innovation Week," which took place in Washington D.C., upon invitation from the World Bank. At the event, Born2Global had the opportunity to introduce Korea's startup ecosystem as well as companies with cutting-edge technology. Beginning with a startup meeting hosted in Korea with the World Bank in 2019, both institutions continue to discuss ways to cooperate.

 

Born2Global attended in a subcommittee workshop on digital development, where it gave a presentation on Korea's startup ecosystem, which is based on active cooperation between the public and private sectors, and Korean government policy support for startups that wish to debut overseas. In particular, it introduced examples of Korean collaborative projects with MDBs (multilateral development banks) that were implemented to support the growth and build the capabilities of companies already in possession of innovative technologies.

 

Born2Global member companies, including GSIL, LUXROBO, Hylium Industries, and VisualCamp, also gave presentations and technology demonstrations.

 

GSIL presented on a smart construction safety management system that can be applied to infrastructure building (energy, transportation, etc.) and maintenance projects, while Hylium Industries presented the advantages of liquid hydrogen-based energy as a future energy source. LUXROBO introduced a STEM (science, technology, engineering, and mathematics) educational solution based on IoT and robotics and proposed cooperation with MDBs on projects for STEM education in developing countries. By highlighting the potential of cutting-edge gaze-tracking technology for use in the fields of education and medicine, VisualCamp introduced ways in which developing countries can see the possibility of communication with pre-speech infants and/or patients who cannot otherwise express themselves.

 

Born2Global sounded out ways with World Bank's Digital Development that innovative technology-based services could be made available to developing countries, going as far as holding a marathon meeting to ensure sufficient brainstorming of feasible ways to collaborate.

 

A total of 21 meetings were held with departments of the World Bank affiliated with a variety of relevant projects (smart city, infrastructure, urban development, energy, education, technological innovation, etc.). Discussions focused on concrete ways in which the technologies of innovative Korean companies can be applied to projects in developing countries and ways to collaborate in the future.

 

Discussions also took place with the World Bank on concrete collaborative projects with Born2Global member companies. World Bank's Technology and Innovation Lab expressed significant interest in LUXROBO's MODI module and software: plans to purchase sample MODI kits for use by a study group at the Technology and Innovation Lab will soon materialize. The City Resilience Program announced that it will combine VisualCamp's gaze-tracking technology with other AI technologies to develop a solution to be used in developing countries to detect faulty/poor facilities.

 

Chief Executive Director Kim Jongkap of Born2Global said, "We aim to continue materializing effective collaboration with MDBs through inter-regional partnerships not only for worldwide promotion of outstanding Korean technology companies but also towards establishment of a platform for the entry of these companies into the markets of developing countries through things such as strategic public procurement. Starting with cooperation on ODA projects, we will spare no effort in enhancing the ability of our companies to obtain orders. We will also consistently provide support so that their abilities and potential can lead to tangible outcomes in the global public procurement market, which is essentially a blue ocean for companies that wish to expand overseas."




The Born2Global Centre, a major Korean government innovation agency that operates under the country's Ministry of Science and ICT and greatly contributes to the Korean startup ecosystem, is now introducing Korea's innovative technologies to the Middle East market.



 

Through the Born2Global Centre, Seerslab, winner of the AIM 2020 National Pitch Competition held in Korea earlier this month, will go to the Middle East to participate in the AIM 2020 Global Startups Champions League.

 

The AIM National Pitch Competition was organized in cooperation with the Born2Global Centre, the official partner of AIM (Annual Investment Meeting) in Korea. The winner of this competition gets the opportunity to introduce its technology and establish itself in the Middle East market. AIM is an investment platform under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and Ruler of Dubai and is an initiative of the UAE Ministry of Economy.

 

Seerslab will be in the final stage of the AIM 2020 Global Startups Champions League, which will be held at the Dubai World Trade Center from March 24 to 26. The company will compete against more than 100 selected companies from the United States, Canada, Argentina, Chile, Germany, the UK, India, Rwanda, Japan, and Singapore. As the winner of the AIM National Pitch Competition, Seerslab will run an exhibition booth in AIM 2020 and get to participate in networking events and business meetings with global investors. The final competition is expected to be witnessed by more than 16,000 visitors from all over the globe.

 

 

At the national competition, Seerslab received high scores for its AR technology service expansion and its impressive strategy for entering the Middle East market.

 

CEO Jinwook Jung of Seerslab said, "We are pleased to have been recognized for the value of ARGear, Seerslab's all-in-one AR solution, as well as to have this opportunity to introduce ARGear to the Middle East through our participation in AIM 2020, in which we will compete with innovative technology companies. We hope that the release of our platform will make it easier for developers to access AI technologies and content." Jung added, "We aim to become a leader of the global market, including the Middle East, based on our experience in building AI services for mobile phone manufacturers, telecommunications companies, and e-commerce."

 

AIM Regional Manager Kaosar Nazia said, "We know that Korean companies and technologies are thriving in the Korean startup ecosystem and going on to find success in the global market with their excellent technologies and global competitiveness. By working with the Born2Global Centre, one of the leading organizations in the industry, we can help Korean companies establish themselves in both the Dubai and Middle East markets."



 

After this pitch competition, the Born2Global Centre will continue increasing its presence in the Middle East. In particular, it will actively support Toss lab (business collaboration tool), Dtonic (spatio-temporal big data engineering platform), VisualCamp (AI-based eye-tracking technology), and GSIL (smart construction safety management system), which were runners-up in the contest.

 

Starting the road show by participating in AIM 2020 Dubai in March, the Born2Global Centre and the winning company will also participate in the Dubai Expo 2020 project, complete the PMF (Product-Market-Fit) program for Middle East market verification, and meet with local experts to discuss strategies for successful market entry.

 

Chief Executive Director Jongkap Kim of the Born2Global Centre said, "We are in close communication with various local partners, including AIM, which has an excellent pipeline in the Middle East, as well as investment companies, global corporations, and government agencies. Going forward, we plan to develop various cooperative business models to help Korean companies grow and gain momentum."



VisualCamp's eye-tracking technology TrueGaze vastly expands smartphone functionality for manufacturers, developers, and users.

VisualCamp, a Korean startup which is a member company of the K-ICT Born2Global Centre, will officially launch TrueGaze, one of the most advanced gaze analytics and smartphone eye control solutions on the market, at CES 2019.

TrueGaze enables developers and smartphone manufacturers to scan information from users' visual gaze and enable eye control for various user applications. The company will offer demos of its visual technology at CES 2019, where visitors will have the chance to use their eyes to play games, scroll apps, and watch 360 video.

As a versatile platform, the potential benefits of eye tracking is virtually unlimited. Not only does TrueGaze present a new way for people to interact with their smartphones, but it also has the potential to change the face of gaming and any visual-based application. TrueGaze also provides novel user insights that will allow developers, manufacturers and marketers to vastly improve user experience all from an easily accessible eye-tracking platform.

"We're excited to be able to show the public and smartphone manufacturers the vast potential of VisualCamp's advanced eye-tracking technology," says CEO Charles Yunchan Suk.

VisualCamp's customers vary from mobile phone manufacturers, to mobile and VR developers, academic researchers, as well as brands who want to implement eye-tracking in their market research. These partnerships include a potential VisualCamp-developed eye tracker for the upcoming Pimax 8K headset.

VisualCamp's TrueGaze low-latency, low-CPU usage, and AI-enabled precision accuracy provides the best eye-tracking on the market. Eye-tracking features will be available to demo by media at CES 2019 and will include the following:

Gaming - Users will be able to control a game interface with their eye gaze.

Eye Scrolling - Users can scroll social media feeds or read a webpage by moving the screen with their eyes.

360 Video - Eye tracking vastly improves the experience of 360 video by letting the user naturally look around with their eyes.

Pimax VR - Foveated rendering presentation with VR partner Pimax.

VisualCamp is also partnering with interactive advertising firms to help develop services using their technology. Partner brands have included a well-known carmaker, which was able to track what part of its vehicles people were most interested in while browsing models online. VisualCamp's technology has also been implemented by Samsung Electronics for their VR products.

The company's demo will take place at the Las Vegas Convention Center, South Plaza, Booth 63325 from Jan. 8-11, 2019. Visitors will have the chance to play games, scroll apps, and use 360 video during the demo. Along with the phone demos, there will be a demo with VR developer Pimex at CES, in which a foveated rendering presentation will be provided to visitors on site.

The eye-tracking technology from VisualCamp drastically decreases the dizziness and motion sickness felt by users of VR headsets. 

VisualCamp, a member company of the K-ICT Born2Global Centre, has developed an innovative eye-tracking technology that is a key component of the algorithm that measures the levels of motion sickness felt by users when viewing VR content. The company announced that it has provided this technology to the Electronics and Telecommunications Research Institute (ETRI).

Drastically decreasing the dizziness and motion sickness felt by users of VR headsets (VR HMD), which has thus far posed a significant obstacle to the revitalization of VR products, the technology is already gaining attention as a catalyst for VR market expansion.

An ETRI spokesperson said, "The eye-tracking technology of the domestic company VisualCamp, whose technologies are faster and more accurate than their multinational counterparts, is being clinically tested on a wide scale and contributing to sophistication of algorithm technology that measures motion sickness during the use of VR devices."

If this motion sickness-measuring algorithm is applied to TrueGaze VR Analysis (VR-based analytical solution), released by VisualCamp in September, data analysis of user gaze is expected to be utilized for neuro-marketing and research not only by corporations in the consumer goods industry but also VR content companies.

The technology is expected to be particularly groundbreaking in the VR educational content market, which has been brought to a standstill by VR-induced motion sickness among minors.

VisualCamp has provided its innovative gaze-tracking technology to the Electronics and Telecommunications Research Institute (ETRI).

Suk Yun-chan, CEO of VisualCamp, stated, "Starting with eye-tracking technology (provided to ETRI this year) that alleviates dizziness and motion sickness, we will continue to work with ETRI to establish various types of technological infrastructure towards revitalization of the VR market."

The K-ICT Born2Global Centre Chief Executive Director Kim Jong-kap said, "VisualCamp is a pioneer in development of domestic eye-tracking technology. Its possession of such technology applicable to VR, AR, and mobile devices, as well as the ability to collect and analyze this data, makes us very excited about the company's recent collaboration with ETRI."

VisualCamp's eye-tracking technology is in use with stand-alone VR HMDs, smartphones, and tablet PCs. The company's consistent engagement in technological innovation is manifested in its most recent VR-based analytical solution.

 

Officials of VisualCamp pose for a photo.

 

 

VisualCamp, a company that provides eye-tracking technology for virtual and augmented reality systems and mobile devices and a gaze data analysis service, successfully attracted a round of Series A investment.

 

On Aug 1, the K-ICT Born2Global Centre announced that VisualCamp, one of its member companies, recently attracted an investment of 1.85 billion won from four investors: Shinhan Investment Corp.-Cognitive Investment, Capstone Partners, Korea Asset Investment Securities (KAI-KVIC Virtual and Augmented Reality Investment Association), and Shinhan DS (Shinhan Future’s Lab). With this recent Series A round, VisualCamp has attracted a cumulative total of 2.7 billion won in investment.

 


 

VisualCamp has developed virtual and augmented reality and mobile eye-tracking technologies and provides related software. Eye tracking is an important next-generation technology in which major global companies, including Google, Facebook, and Apple, are actively investing.

 

Since developing its unparalleled eye-tracking technology and gaze data analysis service, VisualCamp has been applying its technologies and services to a wide range of areas. In particular, the company’s mobile eye-tracking technology is being used to enhance user interfaces and user experiences and generate more business for companies providing advertisements, games, and educational content for smartphones.

 

At MWC Shanghai 2018, which was held in June, VisualCamp became the first company in the world to unveil mobile eye-tracking technology, attracting a great deal of attention from mobile phone manufacturers and telecommunication companies in Korea and around the world.

 

“We believe that investors have recognized the value of VisualCamp’s technology,” remarked VisualCamp CEO Suk Yunchan. “And we plan to further enhance our mobile and virtual and augmented reality eye-tracking technologies and apply them to marketing content in Korea and worldwide.”

 

He went on to add, “We hope to expand the virtual and augmented reality market while increasing the market share of our eye-tracking software development kit in the future.”

 

Chief Executive Director Kim Jongkap of the Born2Global Centre said, “We expect that VisualCamp will expand its business and attract additional investment through global reference. I believe that mobile eye-tracking technologies will play a key role in the emergence of new platform businesses that make use of gaze analysis and data.”

 


 

 

 

Targeting Chinese market with smartphone-based eye-tracking technology

Signed MOU with TUS-VR of Tsinghua University regarding commercialization in China

 

 

VisualCamp unveiled its mobile eye-tracking technology at MWC Shanghai 2018, which the company participated in from June 27 to 29.

 

The K-ICT Born2Global Centre, which supports promising technology companies in their efforts to enter overseas markets, announced that member company VisualCamp showcased its self-developed mobile eye-tracking technology in China to great fanfare.

 

The mobile eye-tracking technology that VisualCamp unveiled at MWC Shanghai 2018 was designed to enable smartphone users all over the world (approx. three billion) to navigate their smartphones only using the gaze.

 


 

Mobile eye-tracking technology uses a camera attached to the front of the smartphone to track the user’s gaze. With this technology, the smartphone user can not only execute various tasks through the user interface, such as executing and switching between mobile apps, but also engage with interactive advertisements. Mobile eye-tracking technology has already attracted a great of interest from smartphone manufacturers and the advertising industry.

 

One particularly noteworthy outcome of this year’s MWC is the MOU that VisualCamp signed with TUS-VR, an affiliate of Tsinghua University, regarding the commercialization of VisualCamp’s technology in China. By signing this agreement, VisualCamp aims to establish a foothold in China as a stepping stone toward entering the global market.

 


 

VisualCamp for MWC Shanghai 2018 showing mobile eye-tracking technology

 

VisualCamp CEO Suk Yoon-chan said, “VisualCamp’s independently developed eye-tracking technology and algorithm are currently being applied by businesses in a wide range of areas. The applications of our technology are limitless. Because mobile eye-tracking technology can be used to produce all kinds of smartphone content, including advertisements, games, and educational content, we believe that it will give companies many new opportunities to earn profit.”

 

K-ICT Born2Global Centre Chief Executive Director Kim Jong-kap said, “Once combined with the smartphone’s voice-based AI, VisualCamp’s recently released eye-tracking technology will be able to provide customers with even more value. We are confident that the demonstration of this technology at this year’s Mobile World Congress in Shanghai will lead to VisualCamp’s successful entrance into not only the Chinese but also the American and European markets.”

 

For more detailed information on VisualCamp, visit http://visual.camp/


 

 

 

 

[Born2Global Tech : Visual Camp, EYE TRACKING THE GAME CHANGER]

 



Eye Tracking the game changer.

Provides tracking information accurate to less than 1° via
mobile using only 10% of CPU processing power.

Able to extract users' intention with 75% accuracy using 
AI-based tracking information.

Can be applied to marketing strategy development 
by analyzing usage patterns,
including on-line shopping and preference surveys.

Eye tracking technology adopted by NIBIRU for its VR system.

Eye tracking technology applied to AR and helmet HUD system.

 

 

 

 


 

 

Our member in this article

 

Description


Eye tracking VR HMD(Virtual Reality Head Mounted Display) hardware and 

software. Users can enjoy VR contents with their own eyes without using 

their hands. We can analyze gaze position in VR display and provide 

contents analysis in advertisement.


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

[Born2Global Tech : Visual Camp, EYE TRACKING THE GAME CHANGER]

 



Eye Tracking the game changer.

Provides tracking information accurate to less than 1° via
mobile using only 10% of CPU processing power.

Able to extract users' intention with 75% accuracy using 
AI-based tracking information.

Can be applied to marketing strategy development 
by analyzing usage patterns,
including on-line shopping and preference surveys.

Eye tracking technology adopted by NIBIRU for its VR system.

Eye tracking technology applied to AR and helmet HUD system.

 

 

 

 


 

 

Our member in this article

 

Description


Eye tracking VR HMD(Virtual Reality Head Mounted Display) hardware and 

software. Users can enjoy VR contents with their own eyes without using 

their hands. We can analyze gaze position in VR display and provide 

contents analysis in advertisement.


 

 

 

 

 

 

 

 

 

 

 

 

 

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