Founded in September 2015, Innomdle Lab is a wearable startup that, despite its short history, 

has already established a strong presence at home and abroad.

 

 

The company developed “Sgnl,” a watch strap that allows the user to talk on their smartphone simply 

by pressing their fingertip to their ear. The problem with talking on a smartphone or smart watch is that 

both sides of your conversation may be overheard by others, giving rise to potentially embarrassing situations. 

Innomdle’s smart watch strap, however, transmits sound directly from the user’s wrist, through his or 

her hand and finger, and to the ear, preventing others from listening to the conversation.

 

Innomdle Lab CEO Hyun-chul Choi first got the idea for this type of wearable device when he was 

having drinks with friends one night. One of his early-adopter friends demonstrated how he could 

make calls using his smart watch. At first, he was enjoying showing off his new tech, but he soon 

became embarrassed when he realized that everyone around him could hear his entire conversation. 

Choi noted that, as wearable devices become more popular, such problems will likely become 

increasingly common. Choi said, “So, I started trying to think of a solution to this problem based 

on the knowledge and experience I had accumulated, which eventually led to the development 

and launch of the Sgnl smart watch strap.”

 

 

CEO Started a Business through Samsung Electronics’ In-House Venture Support Program

 

Choi had dreamed of starting a business since his university days. During his six years in university, 

he worked as a member of the Samsung Software Membership and studied management as part of 

a double major. Through these experiences, he realized that it would be better to get a job at a big 

company first, rather than starting his own business immediately after university. After graduation, 

he got a job at Samsung Electronics with the aim of gaining practical experience and saving money 

to start his own business. Later, he went on to found a startup company by spinning off from Samsung 

Electronics, based on the idea that came to him that night with his friends.

 

Choi noted that the most difficult part of starting Innomdle Lab was finding good business partners. 

He said, “It’s been just over a year now, and Innomdle Lab has not experienced many crises.” 

He added, “I needed partners in various fields, such as component sourcing, machine design, 

and logistics, as I had gained little experience in those areas working at a large corporate lab.” 

However, this was not the only difficulty Choi encountered in the process of starting a business. 

He pointed out, “There were other minor difficulties as well, such as intellectual property rights and 

office space problems.”

 

 

Sgnl Was Developed to Accommodate Diverse Tastes and Designs

 

Innomdle Lab’s Sgnl has two distinctive features: a technical feature that prevents people from 

overhearing the user’s conversation and a design element. Speaking about his product, Choi said, 

“Sgnl is equipped with technology that is capable of transmitting digital signals through the human body, 

allowing the user to hear audio signals from their smartphone or smart watch simply by pressing 

their fingertip to their ear. This differentiates Sgnl from most wearable devices, which feature only 

speakerphones that do not allow private conversation.” In addition, Sgnl has been developed to 

accommodate a variety of tastes and design preferences. Choi said, “Designed in the format of a watch 

strap, Sgnl can be connected easily to both traditional analog and smart watches, enabling the user 

to enjoy smart functions no matter what type of watch they may have.” He went on to stress, 

“Since most people replace their watch straps every two to three years, we believe Sgnl sales will 

remain steady in the future.”

 

In only three months after its foundation, Innomdle Lab had produced a prototype of Sgnl, and 

showcased it at CES (Consumer Electronics Show) 2016, the world’s largest consumer electronics 

exhibition, where it was very well received.

 


 

Having Received More Interest from Overseas, 

Seeks to Appeal to Global Markets with Newly Designed Sgnl Products

 

During this time, the company also kicked off efforts to expand into overseas markets. Having been 

selected as a member startup of Born2Global, it received marketing and consulting support and also 

had opportunities to meet local experts and investors through its participation in the overseas Demo Day events 

held in Europe and the United States. With this support, Innomdle Lab strived to market Sgnl not only 

at home but in overseas markets as well.

 

As a result of its efforts, the company received seed investment from Samsung Venture Investment 

and China’s DT Capital. More recently, it also attracted a total of USD 1.47 million in investment 

through its global crowd-funding campaigns on the Kickstarter and Indiegogo platforms. At CES 2017, 

held in January, Innomdle Lab presented a range of Sgnl products in new designs and with improved performance.

 

Choi said, “We plan to distribute Sgnl via online and offline channels starting in the second half of the year.” 

He added, “Offline distribution is essential, because providing people with opportunities to experience 

human body transmission technology is crucial to generating interest in our product.”

 

Innomdle Lab has examined the potential for expansion from the electronics market to the jewelry and 

accessory markets, and it is also planning to explore business-to-business (B2B) models in other fields 

with demand for the type of fingertip call functionality it can offer.

 

 

 

 


 

 

Our member in this article

 

Description

A smart watch strap that enables users to make phone calls

with their fingertip touched on their ear.

 

 

 

Founded in September 2015, Innomdle Lab is a wearable startup that, despite its short history, 

has already established a strong presence at home and abroad.

 

 

The company developed “Sgnl,” a watch strap that allows the user to talk on their smartphone simply 

by pressing their fingertip to their ear. The problem with talking on a smartphone or smart watch is that 

both sides of your conversation may be overheard by others, giving rise to potentially embarrassing situations. 

Innomdle’s smart watch strap, however, transmits sound directly from the user’s wrist, through his or 

her hand and finger, and to the ear, preventing others from listening to the conversation.

 

Innomdle Lab CEO Hyun-chul Choi first got the idea for this type of wearable device when he was 

having drinks with friends one night. One of his early-adopter friends demonstrated how he could 

make calls using his smart watch. At first, he was enjoying showing off his new tech, but he soon 

became embarrassed when he realized that everyone around him could hear his entire conversation. 

Choi noted that, as wearable devices become more popular, such problems will likely become 

increasingly common. Choi said, “So, I started trying to think of a solution to this problem based 

on the knowledge and experience I had accumulated, which eventually led to the development 

and launch of the Sgnl smart watch strap.”

 

 

CEO Started a Business through Samsung Electronics’ In-House Venture Support Program

 

Choi had dreamed of starting a business since his university days. During his six years in university, 

he worked as a member of the Samsung Software Membership and studied management as part of 

a double major. Through these experiences, he realized that it would be better to get a job at a big 

company first, rather than starting his own business immediately after university. After graduation, 

he got a job at Samsung Electronics with the aim of gaining practical experience and saving money 

to start his own business. Later, he went on to found a startup company by spinning off from Samsung 

Electronics, based on the idea that came to him that night with his friends.

 

Choi noted that the most difficult part of starting Innomdle Lab was finding good business partners. 

He said, “It’s been just over a year now, and Innomdle Lab has not experienced many crises.” 

He added, “I needed partners in various fields, such as component sourcing, machine design, 

and logistics, as I had gained little experience in those areas working at a large corporate lab.” 

However, this was not the only difficulty Choi encountered in the process of starting a business. 

He pointed out, “There were other minor difficulties as well, such as intellectual property rights and 

office space problems.”

 

 

Sgnl Was Developed to Accommodate Diverse Tastes and Designs

 

Innomdle Lab’s Sgnl has two distinctive features: a technical feature that prevents people from 

overhearing the user’s conversation and a design element. Speaking about his product, Choi said, 

“Sgnl is equipped with technology that is capable of transmitting digital signals through the human body, 

allowing the user to hear audio signals from their smartphone or smart watch simply by pressing 

their fingertip to their ear. This differentiates Sgnl from most wearable devices, which feature only 

speakerphones that do not allow private conversation.” In addition, Sgnl has been developed to 

accommodate a variety of tastes and design preferences. Choi said, “Designed in the format of a watch 

strap, Sgnl can be connected easily to both traditional analog and smart watches, enabling the user 

to enjoy smart functions no matter what type of watch they may have.” He went on to stress, 

“Since most people replace their watch straps every two to three years, we believe Sgnl sales will 

remain steady in the future.”

 

In only three months after its foundation, Innomdle Lab had produced a prototype of Sgnl, and 

showcased it at CES (Consumer Electronics Show) 2016, the world’s largest consumer electronics 

exhibition, where it was very well received.

 


 

Having Received More Interest from Overseas, 

Seeks to Appeal to Global Markets with Newly Designed Sgnl Products

 

During this time, the company also kicked off efforts to expand into overseas markets. Having been 

selected as a member startup of Born2Global, it received marketing and consulting support and also 

had opportunities to meet local experts and investors through its participation in the overseas Demo Day events 

held in Europe and the United States. With this support, Innomdle Lab strived to market Sgnl not only 

at home but in overseas markets as well.

 

As a result of its efforts, the company received seed investment from Samsung Venture Investment 

and China’s DT Capital. More recently, it also attracted a total of USD 1.47 million in investment 

through its global crowd-funding campaigns on the Kickstarter and Indiegogo platforms. At CES 2017, 

held in January, Innomdle Lab presented a range of Sgnl products in new designs and with improved performance.

 

Choi said, “We plan to distribute Sgnl via online and offline channels starting in the second half of the year.” 

He added, “Offline distribution is essential, because providing people with opportunities to experience 

human body transmission technology is crucial to generating interest in our product.”

 

Innomdle Lab has examined the potential for expansion from the electronics market to the jewelry and 

accessory markets, and it is also planning to explore business-to-business (B2B) models in other fields 

with demand for the type of fingertip call functionality it can offer.

 

 

 

 


 

 

Our member in this article

 

Description

A smart watch strap that enables users to make phone calls

with their fingertip touched on their ear.

 

 

 

Founded in September 2015, Innomdle Lab is a wearable startup that, despite its short history, 

has already established a strong presence at home and abroad.

 

 

The company developed “Sgnl,” a watch strap that allows the user to talk on their smartphone simply 

by pressing their fingertip to their ear. The problem with talking on a smartphone or smart watch is that 

both sides of your conversation may be overheard by others, giving rise to potentially embarrassing situations. 

Innomdle’s smart watch strap, however, transmits sound directly from the user’s wrist, through his or 

her hand and finger, and to the ear, preventing others from listening to the conversation.

 

Innomdle Lab CEO Hyun-chul Choi first got the idea for this type of wearable device when he was 

having drinks with friends one night. One of his early-adopter friends demonstrated how he could 

make calls using his smart watch. At first, he was enjoying showing off his new tech, but he soon 

became embarrassed when he realized that everyone around him could hear his entire conversation. 

Choi noted that, as wearable devices become more popular, such problems will likely become 

increasingly common. Choi said, “So, I started trying to think of a solution to this problem based 

on the knowledge and experience I had accumulated, which eventually led to the development 

and launch of the Sgnl smart watch strap.”

 

 

CEO Started a Business through Samsung Electronics’ In-House Venture Support Program

 

Choi had dreamed of starting a business since his university days. During his six years in university, 

he worked as a member of the Samsung Software Membership and studied management as part of 

a double major. Through these experiences, he realized that it would be better to get a job at a big 

company first, rather than starting his own business immediately after university. After graduation, 

he got a job at Samsung Electronics with the aim of gaining practical experience and saving money 

to start his own business. Later, he went on to found a startup company by spinning off from Samsung 

Electronics, based on the idea that came to him that night with his friends.

 

Choi noted that the most difficult part of starting Innomdle Lab was finding good business partners. 

He said, “It’s been just over a year now, and Innomdle Lab has not experienced many crises.” 

He added, “I needed partners in various fields, such as component sourcing, machine design, 

and logistics, as I had gained little experience in those areas working at a large corporate lab.” 

However, this was not the only difficulty Choi encountered in the process of starting a business. 

He pointed out, “There were other minor difficulties as well, such as intellectual property rights and 

office space problems.”

 

 

Sgnl Was Developed to Accommodate Diverse Tastes and Designs

 

Innomdle Lab’s Sgnl has two distinctive features: a technical feature that prevents people from 

overhearing the user’s conversation and a design element. Speaking about his product, Choi said, 

“Sgnl is equipped with technology that is capable of transmitting digital signals through the human body, 

allowing the user to hear audio signals from their smartphone or smart watch simply by pressing 

their fingertip to their ear. This differentiates Sgnl from most wearable devices, which feature only 

speakerphones that do not allow private conversation.” In addition, Sgnl has been developed to 

accommodate a variety of tastes and design preferences. Choi said, “Designed in the format of a watch 

strap, Sgnl can be connected easily to both traditional analog and smart watches, enabling the user 

to enjoy smart functions no matter what type of watch they may have.” He went on to stress, 

“Since most people replace their watch straps every two to three years, we believe Sgnl sales will 

remain steady in the future.”

 

In only three months after its foundation, Innomdle Lab had produced a prototype of Sgnl, and 

showcased it at CES (Consumer Electronics Show) 2016, the world’s largest consumer electronics 

exhibition, where it was very well received.

 


 

Having Received More Interest from Overseas, 

Seeks to Appeal to Global Markets with Newly Designed Sgnl Products

 

During this time, the company also kicked off efforts to expand into overseas markets. Having been 

selected as a member startup of Born2Global, it received marketing and consulting support and also 

had opportunities to meet local experts and investors through its participation in the overseas Demo Day events 

held in Europe and the United States. With this support, Innomdle Lab strived to market Sgnl not only 

at home but in overseas markets as well.

 

As a result of its efforts, the company received seed investment from Samsung Venture Investment 

and China’s DT Capital. More recently, it also attracted a total of USD 1.47 million in investment 

through its global crowd-funding campaigns on the Kickstarter and Indiegogo platforms. At CES 2017, 

held in January, Innomdle Lab presented a range of Sgnl products in new designs and with improved performance.

 

Choi said, “We plan to distribute Sgnl via online and offline channels starting in the second half of the year.” 

He added, “Offline distribution is essential, because providing people with opportunities to experience 

human body transmission technology is crucial to generating interest in our product.”

 

Innomdle Lab has examined the potential for expansion from the electronics market to the jewelry and 

accessory markets, and it is also planning to explore business-to-business (B2B) models in other fields 

with demand for the type of fingertip call functionality it can offer.

 

 

 

 


 

 

Our member in this article

 

Description

A smart watch strap that enables users to make phone calls

with their fingertip touched on their ear.

 

 

 

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