Softberry, which operates the eco-friendly electric vehicle charging and payment service platform “EV Infra,” announced on January 28 that it has attracted strategic Pre-Series A investments from SK Rent-a-car, as well as ZER01NE by Hyundai Motor Company.

Softberry plans to jointly carry out technological development projects with Hyundai Motor Company in the future through the admission into the Hyundai Motors ZER01NE accelerator program.

“EV Infra”, an integrated platform for electric vehicle charging stations used by most domestic electric vehicle users, provides information on charging stations to electric vehicle users and relevant companies. Since October 2019, it has provided simple charging and payment services, growing more than eight times in comparison to the previous year.

Since October last year, SK Rent-a-Car has been providing electric vehicle charging solutions to electric vehicle customers through EV All-in-One Rental, a strategic investor. It plans to expand charging services in the future.

Softberry also forged business alliances last year with companies like GS Caltex, SK Rent-a-car, Hyundai Motor Group, LG Chem, and Lotte Rental and was selected as a promising social impact startup in the 'Impact Ups” overseas expansion support project.  


Softberry CEO Park Yonghee said, “In order to popularize eco-friendly vehicles, we must make sure electric vehicle users are at ease and that conventional vehicle users do not experience any discomfort in riding electric vehicles. In an effort to do so, we are actively expanding our services and building upon our mission to spread the joy of riding electric vehicles, as is evident by our slogan “the joy of charging”. 


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