BORN2GLOBAL

  • banner
  • banner
  • banner

H > News

  • S. Korea's Dable hosts Indonesia Native Ads Conference 2018



  • Dable hosted Indonesia Native Ads Conference (INAC) 2018 in Kuningan, Jakarta as a platform for discussions on everything from successful marketing examples to the latest trends.

    Dable, a member company of the K-ICT Born2Global Centre, announced On September 12 that it hosted Indonesia Native Ads Conference (INAC) 2018 in Kuningan, Jakarta as a platform for discussions on everything from successful marketing examples to the latest trends. The event was a great success, with approximately 150 representatives from the media and marketing sectors in attendance.

    Dable provides the "Dable Content Recommendation" and "Dable Native Ad" services, which recommend individually tailored content and advertisements to users based on real-time big data processing and personalization and recommendation technologies. In 2017, Dable hosted the Korea Native Ads Conference in Korea.

    Held under the theme "Performance-Driven Content Marketing," INAC featured a wide range of speakers, including Wikan Pribadi (digital fundraising officer, UNICEF), Wahyu Dhyatmika (editor in chief, Tempo), Nendra Primonik Sekar Rengganis (director, Hipwee), and Herni Wijaya (vice president, Leverate Media Asia), all of whom have extensive knowledge of and field experience with the latest marketing trends. Starting with a presentation entitled "Native Ad vs. Display Ad" which examined the status and future of native ads, discussions were held on successful cases of sales growth and brand marketing through native ads and the latest marketing trends, including personalized marketing.

    Herni Wijaya said: "As display ad is evolving, people encounter more and more annoying, intrusive display ads on web. Online advertising was meant to be compelling, useful, and engaging. Content-driven ad format such as native ads has a great combination of performance and user experience. With well-implemented native ads, we have seen numerous successful campaigns for prospecting, promoting content, and even conversion."

    Sewon Yoon, who is responsible for Dable's overseas businesses, said: "Dable's native ad platform equipped with personalization and recommendation technology is in its infancy in Indonesia. We hope that INAC will contribute to the efforts being made to disseminate useful information on native ads and establish ad-related strategies."

    Dable recently entered the Indonesian market. It has signed service contracts with Indonesia's top media companies (Tempo, Kontan, JPNN, etc.) and is working to secure inventory. The company is also in the process of recruiting advertisers from among local Indonesian and international corporations.

    For more detailed information on Dable, please visit http://dable.io/id/

    Comments

STARTUPS OF THE WEEK

    • 1 Dable
      Headquarters

      #301, 22, Nonhyeon-ro 79-gil, Gangnam-gu, Seoul, 06237

      Description

      Explain Your Business in One Line

    • 2 MOPIC
      Headquarters

      85307, corporate collaboration center, 2066 Seobu-ro, Jangan-gu, Suwon-si Gyeonggi-do, Korea 16419

      Description

      Your Breathtaking Mobile 3D Theater

    • 3 COOLJAMM Company
      Headquarters

      14F, 5, Teheran-ro 69-gil Gangnam-gu, Seoul, 06160

      Description

      Let Your Voice Compose — The Simplest Music Creation App for Dreamers

    • 4 ESM Lab
      Headquarters

      3003 NORTH 1ST ST. SUITE#221 SAN JOSE, CA, 95134

      Description

      Creating Experience ─ Highly Advanced 4D Video Solution

    • 5 Visual Camp
      Headquarters

      Startup Campus #325, 289beon-gil 20, Pangyo-ro Bundang-gu, Gyeonggi-do, 13488

      Description

      Eye Tracking Technologies for Mobile VR Devices

    • 6 REDTABLE
      Headquarters

      410, Startup Campus Building #3, 20, Pangyo-ro 289 beon-gil, Bundang-gu, Seongnam-si, Gyeonggi-do, Korea

      Description

    • 7 MOIN
      Headquarters

      B2F, Google Campus, 417, Yeongdong-daero, Gangnam-gu, Seoul, 06182

      Description

    • 8 SendBird
      Headquarters

      541 Jefferson Ave. Suite 100 SendBird, Redwood City, CA 94063

      Description

      The Simplest Solution for Chat and Messaging

    • 9 SendBird
      Headquarters

      541 Jefferson Ave. Suite 100 SendBird, Redwood City, CA 94063

      Description

      The Simplest Solution for Chat and Messaging

    • 10 Gaudi Audio Lab
      Headquarters

      3F, AAn Tower, 20, Teheran-ro 20-gil Gangnam-gu, Seoul, 06235

      Description

      Creating Interactive 3D Audio for Life-like VR Experiences

    • 11 CRESPRIT
      Headquarters

      IntelligeⅡBuilding #315, 177, Jeongjail-ro, Bundang-gu, Seongnam-si, Gyeonggi-do, 13557

      Description

      Smart Connected Device Development Platform

    • 12 Mesh Korea
      Headquarters

      2~4F, Iksung Building, 6, Bongeunsa-ro 112-gil, Gangnam-gu, Seoul, 06170

      Description

      Innovative Last Mile Logistics Platform

    • 13 Mesh Korea
      Headquarters

      2~4F, Iksung Building, 6, Bongeunsa-ro 112-gil, Gangnam-gu, Seoul, 06170

      Description

      Innovative Last Mile Logistics Platform

    • 14 NEWRATEK
      Headquarters

      2~4F, Iksung Building, 6, Bongeunsa-ro 112-gil, Gangnam-gu, Seoul, 06170

      Description

      New Radio Communications for a New Era

    • 15 JD SOUND
      Headquarters

      Startup Campus 3rd, 357-1 Sampyeong-dong Bundang-gu, Seongnam-si, Gyeonggi-do

      Description

    • 16 ZOYI Corporation
      Headquarters

      15F, KR Tower, 141, Teheran-ro Gangnam-gu, Seoul, 06132

      Description

      Growth Hacking for O2O Commerce

    • 17 SMART STUDY
      Headquarters

      5F, 94, Myeongdal-ro Seocho-gu, Seoul, 06668

      Description

      Sing, Play and Learn with PINKFONG

    • 18 Luxrobo
      Headquarters

      63 Building, #10, 4F, Hanwha Financial Center, 60, Yeouido-dong Yeongdeungpo-gu, Seoul, 07345

      Description

      Create Anything You Want with Robotics of Things

    • 19 NEOFECT
      Headquarters

      West Building #401, Dankook Uni., 152, Jukjeon-ro, Suji-gu, Yongin-si, Gyeonggi-do, 16890

      Description

      Smart Glove Speeds Rehabilitation of Stroke Patients

    • 20 NEOFECT
      Headquarters

      West Building #401, Dankook Uni., 152, Jukjeon-ro, Suji-gu, Yongin-si, Gyeonggi-do, 16890

      Description

      Smart Glove Speeds Rehabilitation of Stroke Patients

    • 21 linkflow
      Headquarters

      Yugi tower 13F, Teheran-ro 69gil 5, Gangnam-gu, Seoul Korea

      Description

      Wearable 360 degree camera company

    • 22 SketchOn
      Headquarters

      Corporate Collaboration Center #85313, 2066, Seobu-ro, Jangan-gu, Suwon-si, Gyeonggi-do, 16419

      Description

      Harmless, Easy-to-Erase Printed Tattoos

    • 23 DNX
      Headquarters

      Startup Campus #314, 289beon-gil 20, Pangyo-ro Bundang-gu, Gyeonggi-do, 13488

      Description

      IoT. We Make the Things

    • 24 Innomdle Lab
      Headquarters

      2F, 3, Eonnam 1-gil, Seocho-gu, Seoul, 06778

      Description

      Touch Your Sound

startups_left startups_right